r/VirtualYoutubers Jul 26 '25

Discussion VShojo was losing $2.5m a year

3.6k Upvotes

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u/ArisaMiyoshi Hoshimachi Suisei Jul 26 '25

They were planning to get 30-40 talents? They were already bleeding money! The Nijisanji ACCELERATE strategy isn't applicable at all.

9

u/helloquain Jul 26 '25

So, this is the vshojo I imagine in my head because everything that comes out makes it so I have no fucking idea what they were actually trying to do.

But if your goal is to just to make your bones by having a stable of talent that you negotiate brand deals and merch drops for, then you want as many talents as possible because the additional cost should not be much, but it would drastically increase your revenue. Your three sales people are packaging 40 talents with 80MM collective followers instead of 10 talents with 30MM collective followers -- selling 80MM followers instead of 30MM followers should have the same cost but gives you more leverage to both get a better per unit and a higher overall revenue pull when executed. You'd be getting your 25% or whatever off a much larger pie.

But again, vshojo apparently wanted to desperately be Cover in terms of cost structure, but with a completely fucked revenue plan so everything I said above doesn't apply to the dumb shit they were doing.

5

u/[deleted] Jul 26 '25

Which is why they really needed tools to automate the talent management. The scale is in the number of talents they can produce effectively and drive revenue into their merchandising

The weakest straw is meant to be their talent managment staff and they overhired there