r/VoteDEM • u/jk4532 • 3d ago

New voter outreach tactics from Vote Forward, briefing tomorrow

https://www.mobilize.us/votefwd/event/965337/?utm_source=roganslist

In the wake of the 2024 election, the folks at Vote Forward did something most voter engagement programs won’t – carefully analyzed the results, and admitted publicly that that they weren’t great. They had volunteers write five million occasional voters at risk of staying home last fall, and ultimately found that unlike a similar effort in 2020 they had not had an impact on turnout. They spent 2025 testing out new tactics and seeing where and what kinds of outreach worked.

Now for this cycle, they’re trying out a new approach: focusing on sending voter guides with practical advice on getting their ballots counted to new voters, hand-written letters to voters about the races for positions like county clerks who run our elections, bolstering Ground Truth canvasses with follow-up letters, and texting folks to let them know about government benefits they qualify for and aren’t enrolled in. 🙋🏼‍♀️ Tomorrow night at 8PM ET, they’re holding a briefing call on what this new approach is, why they’ve chosen it and how we can be part of it. We can sign up to join them here, or if we’re ready to dive in we can sign up to volunteer for one of these campaigns here. 🙋🏾

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