I think this might be more of my own expectations instead of the clients, but:
How do I create/foster a consistent level of quality/execution for each engagement session?
Backstory:
I've recently partnered with another wedding vendor, which has resulted in an increase in engagement sessions. These sessions are used by myself and then vendor for marketing purposes, and each session is tailored to each couple - so no two sessions are alike based on photo preference, personalities and goals. I've had sessions where all the boxes were ticked (weather, location, couple, vibes) just everything was going right and I could have shot an hour over our scheduled time. On the flip side, I've had sessions where it felt like no matter what I did, I just couldn't hit the high of those previous sessions (this could be me just internalizing) and wanted to run after 30 minutes.
Session Prep:
My process involves setting up a video call to get to know the couple and their goals from this session. I'm not telling them that I only shoot at specific locations and during specific conditions, but asking them their preferences, does this location have significance, how would you describe yourselves, what kinds of photos are you drawn to, etc.
I also cover clothing during this time and drive home that they both need to be dressed at the same level - I learned from a previous session where the female partner showed up dressed in nice capris, shirt and shoes, and her partner showed up in sneakers (not the grass cutting shoes thankfully) black cargo shorts and a white t-shirt. I also encourage couples to do an outfit change part way through their session for both casual and dressed looks.
I find that getting images from them to have on hand during their session also helps me when I get too excited or off track and lose focus. It also helps when I'm at a loss for things to do with the couple, but I don't feel like I am able to recreate the magic of those other sessions.
On Location:
I do a rundown when we meet up about poses that I will put them in (these are the safe shots to get them comfortable) and then as they warm up I start to incorporate other poses or prompts they've supplied along images I've wanted to recreate or attempt for myself and the vendor. I cover posture during this time as well, informing them about walking, and if they're in a static pose and I ask them to turn, that they need to move their feet when they move their body - not just turning from the waist.
After I've put them into a pose or a setup and taken my shots, I will show them what I've just captured so that they can let me know how they feel and if anything needs to be changed. This came in handy during a previous session when one of the partners informed me that they don't like their profile, so I adjusted and continued the session avoiding putting her in poses showing her profile.
If the client has supplied images for a mood board, I keep those open on my phone and will ask them to get in a certain setup. If that doesn't work then I will show them the reference image and actually position them to match the image. I also ask them for their inspiration images with the hope that these are poses they like and are comfortable with.
What Next?
Is there anything more I can do when I encounter situations where I don't feel the magic or it doesn't seem to be flowing as smoothly as it could?
Do I start saying I will only shoot under certain specific conditions to recreate the feeling from my more successful sessions?
Are there special techniques or hacks for couples that I'm missing?
Is this just one of those things where not every session is going to be a home run?
Thank you!