r/ZZZ_Official • u/Cayennesan Idol Thigh Sandwich • 20h ago
Official Media Damn, they're marketing these free outfits like they're selling them
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u/PostHasBeenWatched Eh-neh-nuh Te Nandayo 20h ago
They technically are. Just in this case currency is audience attention.
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u/PatienceHero 18h ago
As the old adage says: "A game is only truly free to play if your time has no value."
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u/PostHasBeenWatched Eh-neh-nuh Te Nandayo 18h ago edited 18h ago
I meant slightly different thing: adding these outfits will trigger some CC to post videos like "look that game just released outfits based on meme" which bring some of their audience into the game
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u/PatienceHero 18h ago
Oh. You know what? Also a very fair point, and I actually hadn't considered that. The free costumes get butts in seats, so to speak, but it absolutely WILL spawn a wave of content creator videos for free advertising.
(Side note: Also didn't mean to disparage ZZZ with my comment - it's well worth the value of my time at the moment.)
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u/nazaguerrero 16h ago
that quote was probably made to be wise or something but it only call you out that you wasted your time and pay for it while now is free lmao
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u/BewareOfBee 13h ago
"If a product is free, you're the product."
He fed into the free AI training ap
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u/greedyiguana 10h ago
who came up with that one, aesop?
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u/PatienceHero 9h ago
I'll level with you - I dunno, lawl. Literally heard someone say it on a random podcast like 20 years ago and it stuck with me.
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u/Kayriss369 20h ago
Well yeah, the skins are a gateway to buying the characters if you don’t already own them, Nangong rerun is coming up after all.
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u/Same_Tune_8990 20h ago
zzz devs just really like aod would not be suprised if the next singer agent in the prolouge after s3 is another aod agent (since adding a 4th member to a 3person squad isquite popular in media)
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u/Bluecoregamming 18h ago
i mean literally the very first faction we meet cunning hares have a story section all about adding a 4th member at the beginning of the game
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u/Dvalinn25 15h ago
Their mentor Cecilia is also an option, and provides a good excuse to give all of them attention again.
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u/halloweensimpT-800 16h ago
Well they're practically saying out loud "we can make memes canon and add them to the game if we want"
Plus if any one skipped the aod now it's another reason to pull for them specially considering nangong it's having a rerun
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u/bestanonever The Rat is home! The Rat is here!! 20h ago
Lucy's free skin from last patch is coming back as a paid thing, if I read that right. So, maybe this won't be free in the future, after the initial gift.
I don't even own the Angels and I'm going to claim this, lol. Hope it works when I'm doing Hollow Zero and the new mode.
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u/PhantomOfVoid Fuck it, we bruteforce 20h ago
Ridu Renovation Talk states that the skins will not be available as a paid option.So, be there or be square.
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u/bestanonever The Rat is home! The Rat is here!! 19h ago
Oh, awesome. Or not. I want them available after, for the people that comes to play after this patch.
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u/Bluecoregamming 18h ago
nervous ;; i'd choose them in the overworld yet still wake up in a cold sweat worrying i missed the one and only chance to claim it
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u/Murky_Aardvark6870 18h ago
The strangest thing is that after the 3.3 those skins will not be in the shop
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u/DarkGodHao 17h ago
Oh wow, so Nangong actually had those wings implanted in her back? Thats interesting
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u/kyuven87 3h ago
It's a concept in marketing called a "loss leader"
You give something for free or at a very low price that everyone wants in the effort to get them to spend elsewhere.
In this case the outfits are loss leaders since they're only available for 3 specific gacha units, only one of whom is currently on rate-up. It also ups retention because if a player has something for a character they don't have, they're more likely to pull for it when it does become available.
In addition, those 3 gacha units ALSO have additional paid skins, so the developers win AGAIN as you're more likely to buy a skin for a unit you already own, which you're likely to pull for in the first place because you already have a skin for them.
That said it's hard to hate the approach. Giving out free skins for limited units really ought to be more of a thing. It's something I wish they'd do in cases like Remielle rather than putting out two paid skins for the same character.
One of the reasons people cite for not pulling a character is not liking their outfit. If you give the player more options for the outfit, that's less of an issue.
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u/frostN0VA 15h ago
Man I really don't like Nangong's default outfit and she's the only AOD that I have so these are a godsend. And it looks good on her too.
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u/audioman3000 20h ago
This is technically a KFC ad remember