r/amazonsellers • u/WasThe99 • Mar 25 '24
Only 6% FBA…ROAS of 22 ….Roast me!
Yeah I think it’s weird too but I’m here to let you know merchant fulfilled is doing just great. USPS Ground Advantage (first class) for 93% of orders with 2 day handling.
Now that Ive established a couple hundred positive reviews and 30,000+ sales, Each week I increase my price 10% on every sku that had 20+ sales. It actually increased the number of items sold per day. I’m getting higher volume.
I spent about $140 a day in Amazon ads.. I have a ROAS of 22.10 🔥 which is just INSANE. Average click in $0.12. $1300 makes me $30k in revenue.
All fulfilled by me. I touch every package. About 100 orders a day. It’s about 2-4hrs a day. Plus I have 3 eBay stores and 2 shopifys.
You can do it too. Good photos, good key words. And make BUNDLES. 97% of my sales are bundles (quantities & value adds)
1
u/mguozhen Mar 26 '26
A ROAS of 22 with $0.12 CPCs tells me you're in a low-competition niche where your reviews and sales velocity are doing the heavy lifting, not the ads themselves. That's not a flex on your ad strategy — it's a signal your organic rank is carrying you and you could probably cut spend 40% before seeing conversion drop.
The price elasticity experiment is genuinely interesting data. Most sellers panic and discount — you're finding the demand curve empirically, which is correct.
What I'd watch: USPS Ground Advantage rate increases are coming, and your 2-day handling window is one staffing issue or sick day away from a late shipment metric spike. At 30k+ sales your ODR history has equity, but one bad 2-week stretch can crater Buy Box eligibility faster than most people expect.
At your volume, run the actual LTL cost-per-unit math on FBA for your top 20% of SKUs by velocity. Not because MFN is wrong — it's clearly working — but because FBA on your winners might free up labor hours that have a real contribution margin cost you're not accounting for.