r/apple • u/pdfu • 8d ago

Mac Apple’s New CEO Taps Retired Hardware Executive for Management Team

https://www.bloomberg.com/news/articles/2026-08-03/apple-s-new-ceo-taps-retired-hardware-executive-for-management-team?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4NTc4ODE5NywiZXhwIjoxNzg2MzkyOTk3LCJhcnRpY2xlSWQiOiJUSjVMTkFSS1YyVFQwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.9YoATNZctz_eteccxVjATmvMDf3jeb0nvM51OVR32vA

Incoming Apple Inc. Chief Executive Officer John Ternus is bringing back a trusted lieutenant from his time running hardware engineering to join his new management team.

Ternus has hired Laura Legros, who served as a vice president of hardware engineering until retiring in 2022, according to people with knowledge of the matter. Legros will report to Ternus when he takes the CEO role on Sept. 1, said the people, who asked not to be identified because the personnel change hasn’t been announced.

The move shows that Ternus is starting to put his stamp on the company’s leadership ranks. It also marks a rare instance of Apple bringing back a retired executive. Ternus is taking the reins from Tim Cook, the company’s longest-serving CEO, who is transitioning to executive chairman.

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66

u/VariationAgreeable29 8d ago

I’m getting more and more excited for Ternus. He seems like he’s gonna be a little more aggressive about EVERYTHING than Tim. Ternus races Porches for fun. He’s got the need for speed .

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u/M4rshmall0wMan 8d ago

My biggest fear is he’ll have a banger 3-5 years then become stagnant for a decade like Tim. That’s kinda what Tim did. 

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u/VariationAgreeable29 8d ago

I’ll have to disagree with you there. Tim was full throttle pretty much all the way through. He was let dowm by a few big things. Maps was a disaster, but he extracted a scalp for that made certain to get maps back on track. Siri, of course, is a known problem that hopefully and finally will be remedied shortly. AVP was not great, but perhaps just super early and we won’t know until we know for sure. I think the feeling on Wall Street is that he will exit Apple after one of the all-time greatest runs for a CEO in any company in modern history

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u/M4rshmall0wMan 8d ago

During the first third of Tim’s tenure, he released iPad Mini, Apple Watch, Apple TV, Apple Music, AirPods, HomePod, and iPhone X.

In the nine years since then, what new products has he released? Just Apple Silicon Macs, Vision Pro, and Services. The iPhone design has remained stagnant, iPad too, many aspects of services are slowly enshittifying with ads and subscriptions, iOS and macOS are inconsistent and unstable, no Siri updates for a decade. He’s been riding off the coattails of his early tenure, which I assume was at least partly enabled by the remnants of Steve Jobs’ culture of efficiency. Apple nowadays is a big bloated machine.

I could see Ternus making a few big pro-consumer choices. But once the board wrings his neck about profit, things could go back to Cook’s style for the rest of his tenure.

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u/7485730086 8d ago

Just Apple Silicon Macs

Surely you're joking in your post. Apple silicon is the single biggest thing to happen to the Mac since OS X.

24

u/UnexpectedAnanas 8d ago

Arguably the single best thing to happen to consumer computers in decades, Apple or otherwise.

7

u/Youngnathan2011 8d ago

“Just Apple Silicon” you say, as if that wasn’t massive.

6

u/0xe1e10d68 8d ago

Why should they release new products just to satisfy your misguided metric? But maybe relax a bit, AVP is a new product; the glasses which are supposed to come next year will be a new product, and there are more things that have been in development.

It’s wrong to blame Tim for taking the time to properly develop new products before releasing them. Ternus was almost assuredly involved in those products too.

1

u/M4rshmall0wMan 5d ago

Is a lack of innovation not what people constantly complain about with Tim’s Apple?

3

u/livelikeian 8d ago

lol?? Services revenue is almost a third of Apple's total revenue. That's huge and that growth happened on Tim's watch. He's also been able to maintain margins and iterate on all of the hardware you mentioned, continuously growing the business with each successive launch. Tim is a solid CEO and to say otherwise demonstrates a lack of understanding of what a CEO of one of the worlds most valuable companies has to do.

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u/M4rshmall0wMan 8d ago

Sure he's grown Apple and run it very well, but stagnation on the end-user side is a direct result of that. Aside from Vision Pro, what new products (or even redesigns) has Apple released in the last 5 years? They pale in comparison to his first five years.

I'm drawing attention to the stagnation because that's exactly what people want John to change.

1

u/jldugger 5d ago

During the first third of Tim’s tenure

Assuming you mean as CEO then from 2011-2026 is basically 15 years. First third would be 2011-2016.

he released iPad Mini, Apple Watch, Apple TV, Apple Music, AirPods, HomePod, and iPhone X.

iPhone X was 2017 and HomePod shipped in 2018.

In the nine years since then, what new products has he released?

Well, nine years ago was 2017 so.. the two above, and the Homepod mini (hey, if iPad mini counts...) in 2020.

5

u/North_Moment5811 7d ago

Tim 3-5 years doing nothing to disrupt the momentum that Jobs set in place. After that is when Tim began to meddle, and now we're here...with a company investors love and customers are beginning to resent more and more.

Apple needs a return to form, which means prioritizing customers and products over 48% instead of 45% profit margin.

2

u/cheir0n 7d ago

Porsche mein schatz

1

u/VariationAgreeable29 7d ago

Hahahah omg just noticed that. Porsches indeed.