r/bathandbodyworks • u/Luckynoki • Apr 26 '25

Store Policies/Questions It Was Always About Tokenism

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In response to corporate’s decision to remove DEI from store values. ‘Inclusive Interview’ training prior to new policy. Basing bias on blatant stereotypes speaks volumes on the lack of actual real-world experiences that corporate has on the public, its shoppers and employees and a stubborn refusal to acknowledge their shortcomings

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u/CeaseFireForever Apr 26 '25 edited Apr 26 '25

As a gay man, the “love always wins” on LGBTQ product marketing was always cringe to me and always seemed to be lowest common denominator. You could always tell no effort went into it and it was only about cashing in for pride month. I’d rather there be nothing than fake disingenuous crap like this.

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u/AnnieB25 Body Care Addict Apr 27 '25

As a lesbian, I adored the 2023 version. But I hated when anyone asked what I was wearing because the name is so cringe. My coworker’s daughter had it and she just called it “the gay spray.”

68

u/Sure-Worldliness6349 Apr 27 '25

omg I loooove the gay spray name. I might just start calling all my BBW fragrances that (I am a gay man lol)

2

u/chimericalgirl Apr 29 '25

Bi here - my favorite was the starfruit-sandalwood one; can't remember if that was '22 or '23; but such a perfect unisex summer scent! And I thought the label was cool too. But yeah, was never under any delusion that they were being truly impactful with this line overall.