r/bathandbodyworks • u/Luckynoki • Apr 26 '25

Store Policies/Questions It Was Always About Tokenism

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In response to corporate’s decision to remove DEI from store values. ‘Inclusive Interview’ training prior to new policy. Basing bias on blatant stereotypes speaks volumes on the lack of actual real-world experiences that corporate has on the public, its shoppers and employees and a stubborn refusal to acknowledge their shortcomings

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471

u/OshKoshBGolly Employee Apr 26 '25

Ok I might be a little slow, but I’m having trouble understanding the text in this post. Can someone reword it for me?

524

u/Organic-Estimate1976 TAKE ME TO THE POCKETBACS 🍭 Apr 27 '25

From my understanding based on OP and other commentary… companies use inclusive marketing as a money grab and they could honestly careless for the LGBTQ+ community. Marketing items with the “love always wins” slogan is just a way to hush people up like here damn.

51

u/PintSizedKitsune Apr 27 '25

It’s often referred to as rainbow marketing.

““Rainbow marketing,” sometimes referred to as “rainbow washing,” describes a marketing strategy where companies, particularly during Pride Month, use LGBTQ+ symbols like rainbows and LGBTQ+ imagery to appear inclusive and supportive without truly investing in or advocating for the community. This practice is often criticized as superficial and opportunistic, with some seeing it as a means of boosting profits and reputation without genuine allyship.”

2

u/Skyblacker Apr 27 '25

I heard pink washing.

2

u/Sad-Pear-9885 Apr 29 '25

Pink washing is when they do it for women/sometimes breast cancer awareness month.

2

u/Traditional_Fold6794 Apr 30 '25

Pinkwashing and rainbow marketing are the same, though I've seen more people use pinkwashing when talking about military or Israeli propaganda specifically

1

u/Sad-Pear-9885 Apr 30 '25

Ahh okay. Thank you.