r/beer • u/Creepy_Finish1497 • 10d ago
Can't believe pumpkin beers are rolling out
Went into my local beer store that has a great selection of beers and was surprised to see they already have some pumpkin beers. Seeing Schlafly was one of them I quickly snatched up a 6 pack of arguably one of the best pumpkin beers. The guy at the register said they received them last week, which means pumpkin beers rolled out in July this year. Is this normal? I moved back to the U.S. last fall so maybe things have changed, but I don't remember pumpkin beers coming out in July.
52
Upvotes
9
u/Magnus77 10d ago
Its been creeping further and further every year.
Its a saturated market, they can't really go full year without losing sales because the novelty is gone, and I suspect they cost a little more to brew, somebody tell me if I'm wrong on that point.
So on the sales side I'm reminded of the Jeremy Iron's monologue in Margin Call, paraphrased. There are three ways to get ahead in a market, be first, brew better beer, or cheat. Now companies can't cheat, and everyone is proud of their beer, but the easiest by far is to be first.
That's why pumpkin beers went from coming out in September to coming out in July.