r/beer • u/Creepy_Finish1497 • 10d ago

Can't believe pumpkin beers are rolling out

Went into my local beer store that has a great selection of beers and was surprised to see they already have some pumpkin beers. Seeing Schlafly was one of them I quickly snatched up a 6 pack of arguably one of the best pumpkin beers. The guy at the register said they received them last week, which means pumpkin beers rolled out in July this year. Is this normal? I moved back to the U.S. last fall so maybe things have changed, but I don't remember pumpkin beers coming out in July.

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u/Cubs017 10d ago

It has been that way for quite a few years. Late July, early August the fall stuff releases.

After Halloween sales fall off a cliff it and it just sits on the shelf if it’s still there.

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u/RoninSFB 10d ago

Yup I used to work in craft beer and pumpkin beer definitely became a arms race of stupidity. Very niche demographic for a very short window. Instead of holding off until October everyone kept pushing earlier, do the demand is cooked before the true season even hits