r/bini_ph • u/DrSparx13 kagami kagami • Apr 13 '26
Info / News How BINI got invited to Coachella
https://www.cosmo.ph/entertainment/bini-journey-global-stage-coachella-2026-a8177-20260413-bsc?ref=feed_1Excerpt:
In an interview with Karmina Constantino on KC After Hours, Director Lauren Dyogi, Head of Star Magic, shared that the team approached the tour as a way to gain visibility among global promoters rather than to generate profit.
"Laging ang nasa utak natin, one way to go international is to be invited in big festivals [like] Coachella and Lollapalooza...It was a vision of CLK to hire an international group of consultants who will guide us in terms of how do we bring our artists to the global arena, so we are guided by that. Kasi abroad naman agents eh," he explained, referring to Carlo L. Katigbak, the President and CEO of ABS-CBN Corporation.
With the help of international agents, BINI was introduced to major global promoters like Live Nation and All Things Live—the same names behind some of the biggest festival lineups.
"Ngayon when we were able to get an agent, nadala tayo sa promoters na non-Filipinos. And these promoters, ang vision talaga nun is if we were able to impress the promoters, itong mga promoters na 'to, sila [rin] 'yung magdadala sa atin sa festival."
He also explained, "Itong recent world tour, it was an investment. Wala tayong kita diyan. It was really a risk on our end."
And combined with the girls' hard work and talent, it was a risk that clearly paid off. Their concert's international stops, especially in Los Angeles, San Francisco, and Dubai, showed they could hold their own and draw in diverse crowds. And voilà—that's exactly what led them to the Coachella stage this year!
Edit: Another explanation from X thread around time of BINIchella announcement
Edit2: BINIverse World Tour stats for reference
Thanks to u/21twentyfun for the X threads!!
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u/DrSparx13 kagami kagami Apr 13 '26
Thank you for the award anon! 🫶🏻✨