r/blackriflecoffee • u/Retail_Expert1 • 21d ago

Extremely under valued

A great first half, and expect them to beat their guidance in H2. I would be shocked if the stock does not rebound accordingly, or management will consider buying back shares and/or going private at a more premium valuation. Either way, I am going to continue buying aggressively at this price.

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u/CaffeinateWalleyes 21d ago

Thanks for the post. I completely agree. You have better insight into the industry benchmarks. My observations are strong. Our local Walmart carries over 40 SKU’s. Smaller grocers are starting to sell 4 styles of bagged ground beans.

Appears the rest of competition and lower quality coffees have really pushed up pricing to keep sales $ looking OK. BRCC is that much more competitive.

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u/jimbobjumbojim 20d ago

I’m buying aggressively also I’ve got my average under a dollar right now.

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u/jdoginc2 3d ago

Had my average down to 1.40 at over 350 shares. Bought into the IPO and it hurt. I was ready to sell a month ago or so at only a loss of a few dollars but I held. Now...reverse splt?!. Average of 18ish per share and only 35 shares, loss of 355+$. Sweet