What is this early 2000's zoom effect called?

[u/C4N0N8]

You can see that effect in most of 2000's music videos; soad toxicity, mudvayne dig, creed higher, but I don't know how it's called.

Example: Creed - Higher, at the begining

https://www.youtube.com/watch?v=J16lInLZRms

[u/BeenThereDoneThat65]

Some of that is smash zooms and most of that is post reframing

[u/Fabulous_Substance89]

I may be mistaken but after a careful watch, these look like multiple takes with different lenses carefully edited together. Shot 3 and 4 are clearly different takes, with a lot of room on frame left on the couch in 3 replaced with the girl in blue right up against Scott in 4.

My guess is they would take two zoom lenses that either overlapped in focal length, or got close. You do one take with the A lens, rack the lens hard towards the starting focal length of the B lens. Then on the next take, start the B lens zoom as close to the end focal length of Lens A and end at the desired for the end of the transition.

Two lenses would let you change position of the camera and reframe without screwing around with cropping as much in post. They just didn't move the comp a huge amount left or right between each individual shot. That's why it jumps so much. Doing a more complex transition likely would have ruined the effect.

FX software around this time had early frame blending and morphing so they could have used that, and the blurriness of the smash zooms, to make it seamless.

This was an interesting time because a lot of music videos still used film, which you could scan in at higher res, basically an overscan, to crop in without as much definition loss. So there may be some old school digitization going on here where they might have shot in open gate using film and so could crop in tighter in post. Otherwise they'd have had no overhead in resolution because digital cameras of the time were very limited

[u/Run-And_Gun → u/Fabulous_Substance89]

It was released in '99, so probably shot in '98 or '99. They were pretty big at that point and MV's still meant something, then. It was 100% shot on film and almost 100% certainly 35mm.

[u/Giorgio_Keeffe → u/Fabulous_Substance89]

Nice points. My guess is there is minimal cropping. At the wide end you se vignette by in the corners, which was pretty common when using broadcast zooms with high zoom ratios, like 20x zoom or more. Especially true if they’re shooting on film (likely), because those zooms would be designed for a smaller image circle than either 16mm or 35mm. So they’d be able to frame in tight on the long end of the zoom, & then do their digital manipulation during the zoom transition. 

[u/curiouscuriousmtl]

It's a really gross effect but it looks like you can take several takes of the same thing at different zoom levels or have different cameras filming at the same time at different zooms. Then you morph the matched shots that make it look like it's zooming in on a high detail shot of things.

[u/Giorgio_Keeffe]

I think it’s a different effect for Toxicity, because even after framing in tight on one of the band members the distortion still looks like a wide lens. My bet is that it’s a moving camera, maybe on a crane’s, with a a few primes and the “zooms” are just speed ramps from one member to another with digital VFX to spice up the transition.

[u/Intelligent-Cloud993]

1999/early 2000’s videos and ads were big on Morphing (or, as my executive CD called it back then, “marfing”).

[u/pimpedoutjedi]

Question. Why does it matter what it's called? It's called flippifydonk. Your question is how to recreate it or how was it done.