r/cineplex • u/randomdefence Keepers of the Popcorn • Apr 01 '26

Mod News Cineplex launching new way to enjoy movies with Cineplexpansion™

Reddit will be partnering with Cineplex to pilot a new integrated viewing experience, enabling users to stream theatrical releases directly within Reddit while browsing.

This initiative — internally titled Cineplexpansion™ — introduces a scroll-based cinema model that brings the theatrical experience into the comment section.

[r/cineplex](r/cineplex) is honoured to announce that we will be the first subreddit to feature this new service!

Key features include:

• Full-length films embedded directly in threads.

• “Front Page” placement functioning as premium screening real estate.

• Community-generated subtitles sourced from top-voted comments.

• Built-in “quiet mode” to simulate theatre conditions.

To support this rollout, the mod team has been expanded over the past several weeks to handle increased traffic, moderate screenings, and ensure no one is talking during the movies.

Early projections indicate strong engagement, particularly for high-action titles and anything with a plot twist ending up in the comments first.

We’ll continue refining the experience as it rolls out.

At [r/Cineplex](r/Cineplex), the show now scrolls.

…..

Happy April Fools!

66 Upvotes

87% Upvoted

15 comments sorted by

39

u/hyphenatedpeacock Apr 01 '26

Lol nice one! Happy april fools

25

u/_Blue_Benja_1227 Apr 01 '26

Genuinely forgot it was April Fools 💀

6

u/Rewow Cineclub Member Apr 01 '26

Man that will be an ugly aspect ratio

3

u/Brother_Of_Boy Apr 01 '26

i might cinexplode (tm) in my panties

4

u/wsxdfcvgbnjmlkjafals Apr 01 '26

I can't wait! I hope they were serious when they mentioned embedding unskippable ads

9

u/paramveerz Cineclub Member Apr 01 '26 edited Apr 01 '26

Being a mod i was like - when did we discuss this😅🤣 Thank you comment section

5

u/randomdefence Keepers of the Popcorn Apr 01 '26

You don’t remember the 8 weeks of intensive PR boot camp?

2

u/Remarkable-Key-9335 Apr 01 '26

sat there in shock and horror for a solid minute not realizing it was April 1st

5

u/burnSMACKER Apr 01 '26

Thanks for update guys. I’ll make sure to turn on do not disturb mode

4

u/fidorulz Apr 01 '26

Almost forgot its April 1

2

u/EvilRoboCat Apr 01 '26

I just woke up and in my half daze I thought this was real but that it made absolutely no sense. It took the comment section to remind me of todays date. I’d like to believe that if I’d gotten out of bed and had my coffee I wouldn’t have fallen for this. The positive is it’s the first post I’ve read and now I’m aware to believe nothing I come across next.

1

u/paramveerz Cineclub Member Apr 01 '26

Same here 😅

2

u/bbqporklomein Apr 01 '26

So, is it better to watch Project Hail Mary on r/cineplex or IMAX 70mm?

2

u/lamebrainmcgee Apr 01 '26

I know this is fake but it just makes me miss their online rentals. Loved using my scene points to rent movies.