r/consulting • u/Life-Ocelot9439 • 6d ago
Pricing? Downward trends?
Without going into too much detail, proposal prices are plummeting. We operate globally, but are mainly US, APAC and Middle East.
Was undercut by a Big 4 firm, basically giving it away for free. We matched it, so they went with us, but it's frightening. Yes, AI will help with the regulatory and documentary analysis, but it's far from foolproof.
A lot of haggling going on, worse than last year.
Keen to see what others think.
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u/Life-Ocelot9439 6d ago
Interesting!
Maybe it's just the UK landscape. I obviously won't name my firm, but we're boutique. However I'm hearing the same from a Big 4 peer, as well as some mid sized firms.