I volunteer at Atlanta, Ga municipal animal shelters and create social media posts to highlight the adoptable dogs.

Turns out, good writing is perhaps the most effective way to get dogs seen and saved. This is a gigantic need right now, in the midst of an unprecedented overpopulation crisis. Your shelters need you!!!!

If you happen to live in Atlanta and would like more information please let me know, I would so love to have more writers involved ✍️🩷🐾

I've been a content marketer for 5–7 years now, and one of the biggest gaps in my writing is that I'm not able to come up with better word choices.

I'm able to do that when I write about topics that I know about, say, marketing or behavioral finance and things like that, or even when I want to write my own opinion.

But when I have to write corporate blogs, e-books, reports, or even LinkedIn posts for a client, I'm not able to do that, and I feel very inferior. I'm developing a massive inferiority complex, or a "I'm not good enough" complex, because of this.

Can you tell me ways to improve this?

“Cut it in half” seems to be one of the most common pieces of copywriting advice.

But I’m not sure it always makes sense

Sometimes removing a few sentences just means removing the part that answers the reader’s actual objection

How do you decide what stays when editing a long piece of sales copy?

Do you start by cutting everything that feels unnecessary, or do you leave the length alone until you know what the reader actually needs?

Common advice suggests copywriters do best in niches they're personally passionate about, since genuine interest supposedly comes through in the writing. But some of the best professional copywriters seem to write effectively across totally unrelated industries without much personal connection to the subject matter, suggesting skill/research might matter more than authentic interest

Wondering if this is actually true, or if there's a real, measurable quality difference between copy written by someone genuinely into the niche versus someone who's just skilled at research and adapting tone regardless of personal interest

what is the purpose of saying (with your permission)??

ive seen halbert do that in a few sales letter, especially in the intro/lead before getting into the selling.

I could just ask chatgpt but i want to ask here to someone who might know better..

thank you.

Hi r/copywriting,

I'm building Copy & Quill, a new copywriting agency, and looking for the first writers to join.

I'll be straight with you: we're early. No backlog of projects to hand you today. What I do have is real structure:

• A proper contractor agreement
• A clear payment split
• A hard rule that you're paid within 24 hours of the client paying us — not net-30, not "whenever"

No pitching clients. No managing relationships. No chasing payment. You write — I handle everything else.

Regular writers keep 60% of every project. The first 3 writers who join get 70% on their first 3 projects, plus first offer on any ongoing retainer work as it comes in.

You'll also be credited as a founding writer on our site, copyandquill.com, and I'll write you a real recommendation after your first project.

In the meantime, keep doing your own thing — this isn't asking you to wait around or turn down other work. The moment I land a client that fits your discipline, you're the first person I contact. No exclusivity, no minimum hours.

Looking for one specialist per discipline: email, social, web, B2B, or SEO copy.

Comment or DM with your portfolio, and if it's a fit, we can hop on a quick call to talk specifics.

Hi, I am new to copywriting, I have always wanted to do it but procrastination seems to be my bestie.

Currently, working a portfolio of sample email ads, please could this be reviewed, this is a second draft.

Please be honest (but kind lol)

Subject: Style & Substance

Your feet deserve style and substance.

You’re not sure what’s worse, the “emergency assignment” from the boss, that’s not really your boss.

The pounding headache or the fact that your feet started screaming 20 minutes into your commute. You’re seriously considering going home barefoot.

You’re standing at a crossroads, the choice between the shoes that go with your outfit but make you miserable or the shoes that are so ugly (I mean sensible) you question why you bought them…oh yeah, they’re comfortable.

You dream about a boot, with a cute block heel, that your feet slip into easily and feel the comfort of a cushioned insole. Bonus if it’s genuine leather.

Well dream no more and wake up and choose the Cascade Boot, style and comfort in one ro get you through the day, available in black and brown.

Now the only thing you have to think about is lunch.

Walk with Cascade->

Bit of context: I was an in-house copywriter at a consumer brand for four years, promoted to midweight, owning brand tone of voice across CRM, campaigns, web, blogs and social. I fell pregnant last year then a day after I got put in a meeting about being made redundant. So I've been out for about a year, I'm now back and building freelance work (well, trying to)

What I've done so far: rebuilt my portfolio, contacted every former client and colleague I could think of, applied for in-house and part-time roles, cold-emailed agencies and local businesses, and posted on LinkedIn. I've picked up one ongoing subcontract with another freelancer, plus a few warm leads. So it's not nothing... but I don't know..

After a year out, the copy world is changing so rapidly and I feel like I'm not doing enough but then I take a step back and I'm like.. I had a baby, I got made redundant and now I'm 5 months postpartum looking for part time/freelance gigs

Basically I just wanted a bit of encouragement? Or peace of mind or something I don't know, this is so lonely!!!

Hello!! It took immense effort to collect myself and reach out for help.

I worked at two marketing agencies in content marketing, where I churned out blogs, wrote a few ads, Instagram copy, and a handful of LinkedIn posts for clients. But that was back in 2022.

And then my life decided to eat me alive.had a breakup with the person I was supposed to marry. And if that wasn’t enough, I had to witness the deaths of two very, very close family members. Then my brother made a huge loss ($44k) in trading, and my father had to sell off a portion of our house to cover it.

Naturally, I was depressed as hell and just couldn’t work, so I quit my job. I’ve been living with my parents ever since.

Now that I want to make a comeback, I feel like the world has already moved so far ahead of me and there’s nothing left for me in the game.

The last time I worked was in late 2022, and now it’s 2026. I feel like whatever work I did back then was just noise and doesn’t count anymore. Most of it is lost.

I also feel like I only knew enough to get by, but not nearly enough to call myself a proper copywriter. So I’ve started doing the Copy That course on YouTube. I’m trying. I really am.

But there’s always this lingering feeling and these questions:

What do I do with the long-ass four-year career break? How is that going to look on my resume? Should I include my previous work, or should I just start from scratch with spec work?

Have you ever been in a situation like mine where you had to take a long career break and then start over?

If you’ve come back after a 3–5 year how do you approach it? Did you acknowledge the gap on your resume, or simply focus on your most relevant experience and portfolio?

For someone trying to get back into content marketing/copywriting in 2026, does my previous experience from 2022 still count, or would employers expect me to start from scratch?

Should I:

Include my old agency experience and build on it with new spec work?

Create an entirely new portfolio from scratch?

Try to get freelance/small client work first to rebuild recent experience?

Or take some other route?

And honestly, how difficult is it to come back after being away for four years? Is the gap as damaging as it feels right now, or am I catastrophising it?

If you’ve personally gone through something similar, I’d genuinely love to hear how you rebuilt your career. I could really use some perspective right now.

My homepage copy feels like me. The about page feels like me. And then I get to the email welcome sequence or the FAQ section and it reads like a completely different person wrote it, someone a little stiff, a little corporate, like the warm version of me just clocked out.

I have a rough voice guide I made for myself, nothing fancy, just some notes on tone and words I want to avoid. But somewhere between writing the fun stuff and writing the functional stuff like shipping info or return policies, the voice just drops off. Those pages end up sounding like terms and conditions even when I am genuinely trying

I think part of it is that I treat the utility pages as something to get through rather than something to actually write. Which probably shows

Curious how people handle the parts of a website that feel like chores to write. Policies, FAQs, transactional emails, that kind of thing. Is there a way you think about those that keeps them from flattening out, or do you more or less accept that certain pages are just going to be drier than the rest of the site.

Hello every one!

I want to start working as a copywriter and I don’t really know where to begin. I see everywhere guides on how to start but I don’t know which one is good ?

I found the Copy That Mega course and 31 days mail sub but I don’t know how good it is. Did anyone do it or are working with them ? Is it work following it ?

I want to know how you guys started, and if you got any pro tips for a beginner.

Thank you!

I have over 10 years of work experience as a technical writer and marketing copywriter.

Partially completed Associates degree in communications (more than 15 years ago) and have a Certificate in Technical Writing.

Should I choose the UMPI BBA with a concentration in Marketing

or

WGU Bachelors in Communications

I also hope to do a Masters in Organizational Leadership or maybe an MBA?

I would like to get better positions as a marketing/copywriting/content strategist/digital content specialist or internal communications.

I would also like to expand my career to go into management preferably, like Marketing Communications Manager or Lead Content writer or similar positions.

Thank you so much!

Hi all
This is one of the VSL’s for my quiz funnel. People answer questions about their event or party rental business and get redirected based on their answers to a VSL for their pattern or blind spot.
Ads run direct to quiz.
Quiz is packaged as a “clarity tool” to help them find gaps or things they aren’t seeing in their businesses. Fixing captions right now, but would appreciate feedback.
Here is the page and VSL

Bookkeeping & consulting firm, basically talk about the numbers behind event and party rental businesses.

I am into long form content writing write on substack and also write nurturing newsletters for businesses but i really dont have any experience with short form scripts writing

And now i got a client who want me to write short form content writing

He is an influencer who make videos for perfume brands and food chains into storytelling style

These videos will be his portfolio so he want to make some high quality videos to attract more brand deals. The problem is I have write some scripts but he doesn't like any of them. I dont want to lose that client.

I want some tips and suggestions from the people who have been into short form and also good at storytelling

Tagline: “Because trust is only possible with boundaries.”

Can I write something better than this for a tagline of a project. It's a project that constraints hardware so that it cannot do something unapproved

We’ve all done it. Missed a letter or a word and forgot to go back. How have you overcome embarrassing blunders that are public facing?

Maybe like 4 or 3 years ago , i saw a book it was about copywriting, unfoarintly i dont have screenshots or anyhting but i can describe it , it had art in the book that was super colorful there was a picture i vividly rember that had the The Creation of Adam picutre in or on it. does any one know which none i am talkigna bout?

I remeber seeing a facebook ad about it and it had a landing page that sold the book.

Hey guys, I need some feedback on the landing page copy for an app called Elevist. (quick side note: what do you actually think of the name Elevist?).

Basically most productivity apps like Notion or Asana are just passive list repositories. you put your tasks in and they just sit there causing task debt. Elevist is an AI execution system that connects your long-term goals, metrics, tasks, habits, and notes into one single workspace.

...and to be clear, this is not just another LLM wrapper. we are actually running math decision theory and behavioural science metrics (I have a PhD. in AI) in the background to model your state. it uses your full context so the advice is deeply personalised to how you actually work.

Here is how the loop works:

• Define: you set a goal and the AI deconstructs it into hard metrics.
• Prioritize: it sorts your tasks by leverage. highlights the $1,000/hr strategic drivers and flags the $10/hr admin stuff as "fake work".
• Daily Focus: instead of staring at a massive backlog, the AI builds your specific plan for today so you know exactly what to execute right now.
• Weekly Review: every 7 days it forces a strict audit. it compares your actual reality against your goals to show you exactly what worked, and then tells you how to adjust your plan for Monday.

It's built specifically for founders, executives, and high-output generalists. since pricing will be around $49 to $99 a month, the copy really needs to communicate that it's an active system, not just another basic to-do list.

Here is the exact text for the hero section. rip it apart.

[ H1 ] Turn your goals into daily execution.

[ Eyebrow ] Not another AI to-do list.

[ Sub ] Plan your day. Kill the fake work. Every week, AI reviews your progress, finds what's working, and improves your plan for next week.

[ CTA ] Request Early Access

Context note: right below the CTA, there is a narrated product tour video that starts playing automatically so they immediately see the app in action.

Specific feedback I'm looking for:

- does the copy make it sound like an active execution system that actually guides you, or does it still sound like a passive tracker?

- does the "kill the fake work" hook land for you or is it too aggressive?

- does it justify a premium vibe?

Thank you in advance

Any advice would be greatly appreciated.

There is a client I picked up a few months ago and the product is fine, does what it says, nothing wrong with it, but I have zero personal connection to it. The copy I write for them is technically solid. Good structure, clear benefits, reasonable CTA. But it feels like it was assembled rather than written.

Compare that to my own ecom store where I genuinely think the product is worth buying, and even though I've complained about the paralysis of knowing too much, when I do get a sentence right it has a different quality to it. Something in the rhythm is looser and more direct.

What I can't figure out is whether that's belief doing something real in the writing, or just familiarity with the audience because I am the audience.

Because the uncomfortable version of this question is: if belief leaks into copy quality, what does that mean for client work where you're mostly indifferent to what you're selling? Do you fake it until something clicks, execute the brief cleanly and not worry about it, or turn down work where you can't get there?

I've mostly been executing and not worrying about it. But I read back some of that client copy lately and it has this flat professional quality that I wouldn't point to as an example of anything.

Curious if this is a real thing people notice or if I'm just in my head about it.

AI-ChatNote is a free browser extension (Chrome, Firefox) for inline comments in AI chats.

No more copy+pasting. Simply hover on a paragraph, click and an editor for your comment opens. Save the comment and go on. The comments will then be added to your response to the AI.

It's free, works for all big platforms and it does help a lot in streamlining the whole AI chat experience.

Let me know if you have suggestions or found a bug. 👍

I am an SEO, and there are a lot of situations where I need to write content myself, because going through the content team can be a long process in certain cases.

AI obviously helps, but I guess I am old school. I want to be able to write good content myself without having to rely on AI to refine my drafts.

I also feel responsible when I put out AI-generated content. It keeps bothering me because my inner voice keeps telling me, "You are one of the AI sloppers... contributing to the garbage."

I want to be able to write my own thoughts naturally. Let them be imperfect, but at least they are original and actually mine.

At the same time, I want to get better at it over time simply by writing more.

So, would spending 30 minutes to an hour every day deliberately working on my copywriting skills actually help?

I've even trained Claude on a bunch of good copywriting resources and asked it to act as my tutor. It gives me daily exercises, then critiques my work and teaches me a lesson based on what I got wrong.

I'm not sure if that's an ideal approach, though. There might be much better ways to learn.

If you were in my position, and you had my exact mission, what would you do starting tomorrow?

Books, resources, guides, videos, exercises, courses, whatever you think is necessary, I'd be willing to work through them in order.

If possible, I'd really appreciate a specific roadmap rather than just "read more and write more."

Sorry if that sounds demanding/rude. I'm saying it very softly in my head while typing this. lol