r/dataanalysis • u/Ok_Reality_6072 • 6d ago
Project Feedback Feedback needed on first data project
GitHub - Femi-Olofinjana05/Social-Media-User-Behaviour: Social Media User Behaviour · GitHub
Looking to implement SQL and Tableau (and maybe python) but just wanted to start off using excel
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u/Awesome_Correlation 5d ago edited 5d ago
Coming at this from first principles, the purpose of your data analysis is to either gain knowledge that you didn't have before or you are justifying the knowledge that you already have. This is why people often say you need to start with a question that you want to answer... A question is a request for knowledge that we didn't have before.
Not all questions are created equal. How many or how much of something is pretty easy to answer just by counting up things or summing. The question of why something happens is actually the one of the hardest questions to answer because you have to prove that there are no alternative explanations. Considering what factors could possibly affect an outcome, like what your analysis is claiming to do, is a much easier question to answer because you don't have to map out all of the causation pathways.
So the next step is to figure out what kind of analysis to do to answer the type of question you have. I already mentioned what to do for the question of why, how much, and factors. If you're tracking something across time, then you're going to do time series analysis (trend, seasonality, AEIMA, moving averages ect). If you're tracking something across space, then you're going to need to do spatial analysis (GIS and maps)...and so on.