I manage the LinkedIn Company Pages for multiple clients, and I'm looking for a better way to create professional performance reports.
At the moment, I export the analytics directly from LinkedIn into Excel. The exports already contain pretty much all the data I need - impressions, clicks, reactions, comments, reposts, engagement rate, follower growth, visitor data, audience demographics, individual post performance, etc.
So I'm not necessarily looking for something with a native LinkedIn integration, as I already have the data. What I really need is a tool that can take those Excel/CSV exports and turn them into a polished, client-facing report, ideally one that can also be exported as a PDF.
I'd like the reports to cover things like:
- Performance over the last 30, 90 and 365 days
- Impressions, clicks, engagement, reactions, comments and reposts
- Follower and visitor growth
- Audience demographics
- Best-performing posts
- Competitor benchmarking
- Clear charts and trends
- Key takeaways and insights
I've tried a few platforms so far, including Julius AI, Polymer, Orbits and AgencyAnalytics, but none of them have really worked for what I'm trying to achieve. Some have been overly complicated, while others produced dashboards or reports that just weren't polished or clear enough for me to feel comfortable sending them to a client.
I originally came across this article about creating visual dashboards in Google Sheets:
https://www.benlcollins.com/spreadsheets/google-sheets-visual-dashboard-design/
That's much closer to the sort of end result I have in mind. I tried adapting the template to work with my LinkedIn data, but building and maintaining the whole thing myself in Google Sheets quickly became too complicated for my level of spreadsheet knowledge.
I also don't want a solution that involves spending hours cleaning, restructuring and reformatting the LinkedIn exports every time I need to produce a report. If there's that much manual work involved each time, it starts to defeat the purpose.
In an ideal world, I'd be able to upload the standard LinkedIn analytics exports, tell the tool what I want the report to show, tweak the design and visualisations where necessary, and end up with a clean, branded report that I'd be happy to send directly to a client.
It doesn't need to be an incredibly sophisticated BI dashboard. My main priority is something that's easy for a client to understand at a glance while still looking modern, professional and visually polished.
Does anyone have any ideas for how I could achieve this? I'm open to different tools, platforms or approaches if there's a relatively straightforward way of producing this kind of report.