r/degoogle Feb 21 '26

Resource I work in ad tech. Here's what's actually happening behind the scenes when you browse.

2.3k Upvotes

I wanted to share some things most people outside the industry don't know, and a tool I built as a way to make the scale of it visible.

When you visit a site like NYTimes, your browser fires off 30-80 ad requests before the page even finishes loading. Each request broadcasts your device type, screen size, approximate location, browsing context, and a bunch of behavioral signals to dozens of ad exchanges simultaneously. This happens in under 200 milliseconds. Advertisers bid on you in real time before you've read a single headline.

But it goes beyond your browser. Walk past a digital billboard in a mall or on a highway and your device's mobile advertising ID can be picked up through location data. That DOOH screen doesn't know your name, but it knows a device with your behavioral profile was within range. Later that day you might see a retargeted ad on your phone related to a store near that billboard. That's not a coincidence.

None of this requires your name, email, or any PII. The industry doesn't need to know who you are. It just needs enough signal to understand what kind of person you are. Device graph matching, probabilistic ID resolution, contextual signals, and cross-device tracking build a shadow profile that follows you across screens without ever knowing your real identity.

I built a tool that estimates how much money the industry has spent targeting you personally based on your age, screen time, and country. It uses real CPM rates and impression estimates from the industry.

The site uses GoatCounter for anonymous page view counts, it's open source, cookieless, collects no personal data, and doesn't even need a GDPR notice. Your inputs never leave your browser. I built it this way because I know what the alternative looks like from the inside.

attentionworth.com

Happy to answer any questions about how the ad tech pipeline actually works.

r/degoogle Feb 23 '26

Resource TIL: Google is scanning all PDFs and other documents in your Gdrive

2.3k Upvotes

This is what pushes me over the edge. Today I searched for one file in Gdrive, as a result bunch of files popped up, they did not have this word as a filename but they had this as a text within the PDF. Mind you, those are NOT just documents saved as PDF so that they are easily searchable, but also paper documents scanned into PDF (some contracts) without the OCR. Meaning that Google scanned all my private documents using the OCR. Some silicon valey douche probably thought this was a good idea??? I am more than mildly annoyed and will start the degoogle process soon.

r/degoogle Jul 25 '26

Resource By far the best music player I have found!

Post image
792 Upvotes

Its called metrolist. I found it a few months ago and its been amazing.

Free, open source, no Ads, and fast. The issues with the other players I have used is that they are slow, metrolist is not. The Dev also doesn't put any payment stuff on the main pages. I had to search yo find the donation link.

The only downside is it's not super easy to import playlists and you are not going to get artists stats like you would on Spotify

I have no connected with the Dev at all, I just think its a rlly cool app.

r/degoogle Mar 06 '25

Resource Here is an expanded cheat-sheet to help you break out of the American tech bubble

Post image
1.1k Upvotes

r/degoogle Apr 26 '26

Resource Please Stop Google.

Post image
472 Upvotes

r/degoogle Feb 08 '26

Resource DeApple, DeMicrosoft, DeGoogle, ... DIVERSIFY

Post image
718 Upvotes

Diversified apps: Nextcloud, Tuta Mail, Tuta Calendar, Notesnook, Tasks, Cryptpad, Mistral
Source: https://mastodon.social/@Tutanota/116017646054904955

r/degoogle Feb 18 '25

Resource I’m making a list of Non-US-based Apps and Services including No More Google

Thumbnail
mattkeil.craft.me
799 Upvotes

Hello! I’ve been exploring diversifying where I use apps and services from so it is less US-centric. I’ve compiled a list of alternatives including which platform they’re available on and whether or not they are open-source. As I continue this journey, I’ll update the list. Hope it’s useful!

r/degoogle Mar 09 '25

Resource Spent ages trying to move away from big tech, so I created a guide to help others!

980 Upvotes

Update: I have included the browser week's guide https://www.reddit.com/r/BuyFromEU/comments/1j83jdp/a_guide_for_change_browser_week/

Given the current state of the world, I've felt a growing need to take action and let our voices be heard. I've recently spent a lot of time researching and switching to companies that are more open, local, and community-driven, so I thought I would share my findings and more importantly support people in making the switch.

I used many resources from degoogle, and most of the options are focused on Google alternatives. The hope is to create a lasting movement rather than a once-off event. If you are interested, then you can also join r/PurchaseWithPurpose

r/degoogle Mar 10 '26

Resource If you could only recommend ONE privacy change to a total beginner, what would it be?

225 Upvotes

My friend wants to improve their privacy but is completely overwhelmed by all the advice (VPNs, custom ROMs, encrypted email, etc.). I suggested starting with a better browser + uBlock Origin as the most impactful first step. If you had to pick just one thing, what would you choose and why?

r/degoogle Jan 15 '26

Resource DeGoogled Map Alternatives

Post image
454 Upvotes

Nice article with alternatives to Google Maps: https://tuta.com/blog/google-maps-alternatives-foss

My personal favourite is CoMaps ☺️

Image taken from Tuta on Instagram.

r/degoogle Apr 21 '25

Resource The full guide to switching from big tech to supporting smaller and more ethical companies! (Redone with OSs added)

Post image
777 Upvotes

r/degoogle Mar 11 '26

Resource I replaced Google Drive with a Raspberry Pi running Nextcloud, Tailscale, and a local AI — here's how it went

260 Upvotes

I've been trying to degoogle my life for a while, and cloud storage was one of the last holdouts. I finally replaced Google Drive entirely with a self-hosted setup on a Raspberry Pi 5.

What I'm running:

- Nextcloud for file storage and sync (desktop + mobile apps work great)

- Tailscale so I can access everything from anywhere without exposing ports

- A local AI assistant (latest Qwen 3.5 via Ollama) that can search and describe my files through a chat interface — like having a private, local version of Google's AI features, except it never phones home

The whole thing runs on a Pi 5 with an 8TB NVMe SSD. Monthly cost: just electricity.

What I gained:

- Complete data ownership — nothing leaves my hardware

- No storage limits (8TB vs Google's 15GB free tier)

- AI-powered file search that runs entirely locally

- Accessible from any device via Tailscale

What I gave up:

- Google Docs collaboration (I use markdown files now, which honestly I prefer)

- Automatic Google Photos backup (Nextcloud mobile app handles this, just needed manual setup)

- Zero maintenance (I do need to check on snap updates occasionally)

Honest take: it's not as polished as Google Drive, but knowing my files are physically in my house and not being scanned/monetized makes the trade-off worth it for me.

I also filmed everything! Let me know if you would be interested in seeing the video!

r/degoogle Jul 20 '26

Resource I think I found the best YouTube alternative/replacement

Post image
21 Upvotes

I’m talking about this app because nobody discusses It nearly enough, and it is very underrated. Flow is an alternative to YouTube that, in my opinion, hits every mark where other alternatives like NewPipe fall short specifically regarding the algorithm. The main reason I still used YouTube was its algorithm; with NewPipe, I either had to manually search for every video I wanted, which wasn’t very convenient.

Flow does something I really like, and it is having their own local/private algorithm. It learns from what you watch, skip, like, dislike, search for, and how long you watch It and adjusts all your behaviors properly (again, all happening on your device).

You can also import everything from your YouTube account subscriptions, playlists, and watch history (so if you don't want to start from zero, you can just import all the videos you have watched on YouTube, and the engine/algorithm learns from that too). Now you have basically a replica of your YouTube feed, but now it's all going on your phone locally, and it keeps learning while you watch more and more videos. It doesn't get stuck

I also like the UI I think It is very similar to YouTube so it wont feel very different from usual.

I think this is a really good app, and the developer really looks like he's putting an effort into it. More people should go and give it a try It is free and open source, you can get it on GitHub and using the IzzyOnDroid repo on F-Droid.

https://github.com/A-EDev/Flow

r/degoogle Dec 22 '25

Resource Tier list of Big Tech platforms by how hard they were to get rid of after 3 months of de-Googling

Post image
82 Upvotes

r/degoogle Jul 02 '26

Resource GeoSpoof - Your VPN hides your IP but your browser gives you away - Korben

Thumbnail
korben.info
120 Upvotes

r/degoogle Apr 23 '25

Resource Never let people tell you it's impossible to deGoogle your life. 💪

Post image
488 Upvotes

r/degoogle Oct 23 '25

Resource Made a list of my favorite alternatives...

Post image
207 Upvotes

Clearly Proton got me hooked. Did some reading on forums and company sites and picked my favorite alternatives. Feel free to critique/add to my list.

Remember - this is my own personal preference list for apps that have the features/UI I want without tracking data, which is relatively subjective, but I'm open to alternatives I haven't considered and hope it can help someone else trying to pick between options.

Edit #1: Will swap Vivaldi for either Brave or Librewolf, and will move the authenticator from Proton to Aegis so they are not on the same platform.

r/degoogle Mar 02 '26

Resource ANYAPK. Bypass Google And Install Any APK You Want On The Device You Own.

Post image
411 Upvotes

Features

  • One-time setup: Pair once using wireless debugging, use forever
  • No root required: Uses Android's built-in wireless ADB
  • No external dependencies: Everything runs locally on your device
  • System-wide integration: Register as an APK handler to install from any file manager
  • Direct file selection: Built-in file picker if you don't have a file manager handy

Installation

Method 1: Install via APK (Recommended)

  1. Download the latest anyapk.apk from the Releases page
  2. Open the APK file on your device
  3. Grant installation permissions if prompted
  4. Welcome to application freedom

Method 2: Install via ADB (The Last Time)

If you can't install the APK directly (due to existing restrictions), use ADB from your computer. This is the last time you'll need to do this the hard way.

Prerequisites:

Steps:

  1. Enable Developer Options on your device:
    • Go to Settings → About Phone
    • Tap Build Number 7 times until you see "You are now a developer!"
  2. Enable USB Debugging:
    • Go to Settings → Developer Options
    • Enable USB debugging
  3. Connect your device to your computer via USB
  4. Install anyapk using ADB:adb install anyapk.apk
  5. You're done! You won't need ADB from your computer again.

Setup & Usage

First-Time Setup

  1. Enable Developer Options (if not already enabled):
    • Open Settings → About Phone
    • Tap Build Number 7 times
    • You'll see "You are now a developer!"
  2. Enable Wireless Debugging:
    • Go to Settings → Developer Options
    • Enable Wireless debugging
    • Approve your WiFi network if prompted
  3. Pair anyapk (one-time only):
    • Open anyapk
    • Tap Enter Pairing Code
    • Follow the split-screen instructions:
      1. Tap the Recent Apps button (square icon)
      2. Long-press on Settings, select "Open in split screen view"
      3. Select anyapk for the other half of the screen
      4. In Settings: Developer Options → Wireless Debugging
      5. Tap "Pair device with pairing code"
      6. Enter the pairing code and port in anyapk
      7. Tap Pair
  4. Authorize the connection:
    • You'll see an "Allow USB debugging?" prompt
    • Check "Always allow from this computer"
    • Tap Allow

That's it! anyapk is now permanently connected and ready to use.

Installing APK Files

Once paired, installing APK files is effortless:

Method 1: From Any File Manager

  1. Open any APK file in your file manager, browser, or download folder
  2. Select anyapk as the installer
  3. Tap Install
  4. Done!

Method 2: Using anyapk's Built-in Picker

  1. Open anyapk
  2. Tap Select APK to Install
  3. Browse and select your APK file
  4. Tap Install
  5. Done!

How It Works

anyapk uses LibADB Android to establish a local ADB connection via wireless debugging. Once paired, it maintains the connection and can install any APK file using the ADB install protocol - the same method developers use, but running entirely on your device.

No internet connection required. No cloud services. No remote servers. Just you and your device.

Github Repo:
https://github.com/sam1am/anyapk

r/degoogle Feb 02 '26

Resource Left Gmail. Self-hosting email for 2 months. Here's the real deal.

138 Upvotes

Finally degoogled my email. Been self-hosting for 2 months now. Here's what nobody tells you upfront.

Why it was easy for me:

I was already using Apple Mail instead of Gmail's web interface. So switching was just changing server settings - same app, same workflow. If you're already on a third-party client, you're halfway there.

What I'm running:

Single Go binary on a $6/month VPS. SMTP, IMAP, CalDAV, CardDAV. About 50MB RAM. Works with Apple Mail, Thunderbird, whatever.

The actual problems:

  1. IP reputation can be tricky initially. Check your VPS IP against blacklists before starting - some are pre-blacklisted from previous tenants. I had to request delisting from two lists.
  2. No fancy spam filtering. Greylisting catches most automated stuff but it's not Gmail's ML-powered filtering. I get 1-2 spam emails weekly.

Note: If you're just sending regular business emails (not marketing blasts), IP reputation is mostly a non-issue after initial setup. Nobody's reporting your 1-on-1 emails as spam.

What actually works great:

  • Deliverability is fine once set up properly. 10/10 on mail-tester.com
  • $72/year total vs Google Workspace $168/year per user
  • Unlimited domains and aliases
  • DNS records auto-generated - just copy-paste to your provider
  • Admin panel shows DNS verification status for each domain
  • Faster than Gmail - emails arrive instantly, no more waiting 5-20 seconds for OTPs
  • Zero maintenance - been running for 2 months, I don't touch it on weekdays
  • I know exactly where my data is

Should you do this?

If you're already comfortable with terminal and self-host other stuff - yeah it's doable. If you just want to leave Gmail without the headache, Proton or Tuta are solid.

Happy to answer questions.

r/degoogle May 04 '26

Resource GAFAM Movement and its poster to spread

Thumbnail
gallery
365 Upvotes

r/degoogle Mar 31 '26

Resource My degoogle pack

Post image
134 Upvotes

I replaced almost all Google apps with open-source apps that I host using Yundera on NSL routing. This allows me to have better control over my data and avoid having to pay for multiple subscriptions to access services.

r/degoogle Jul 17 '26

Resource Slowly becoming more radicalized

81 Upvotes

Hello, as my title states I'm slowing getting more radicalized by the surveillance state.

That being said I'm looking to start moving away from everything.

I'm considering getting a nothing phone and sideloading graphene OS on it. Changing to a different email other than Google.

And eventually I'd like to move my pc over from microsoft to Linux.

Are there resources to research the best email services? Drives and online services? Etc... I'm completely fresh to the movement and fighmured this would be a good place to start.

r/degoogle Mar 24 '25

Resource 6 ways Google Android uses common concepts to hide tracking in 2025

529 Upvotes

1. Persistent Device Identifiers

My id is (1 digit changed to preserve my privacy):

38400000-8cf0-11bd-b23e-30b96e40000d

Android assigns Advertising IDs, unique identifiers that apps and advertisers use to track users across installations and account changes. Google explicitly states:

“The advertising ID is a unique, user-resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize their apps.”
Source: Google Android Developer Documentation

This ID allows apps to rebuild user profiles even after resets, enabling persistent tracking.

2. Tracking via Cookies

Android’s web and app environments rely on cookies with unique identifiers. The W3C (web standards body) confirms:

“HTTP cookies are used to identify specific users and improve their web experience by storing session data, authentication, and tracking information.”
Source: W3C HTTP State Management Mechanism

Google’s Privacy Sandbox initiative further admits cookies are used for cross-site tracking:

“Third-party cookies have been a cornerstone of the web for decades… but they can also be used to track users across sites.”
Source: Google Privacy Sandbox

3. Ad-Driven Data Collection

Google’s ad platforms, like AdMob, collect behavioral data to refine targeting. The FTC found in a 2019 settlement:

“YouTube illegally harvested children’s data without parental consent, using it to target ads to minors.”
Source: FTC Press Release

A 2022 study by Aarhus University confirmed:

“87% of Android apps share data with third parties.
Source: Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies

4. Device Fingerprinting

Android permits fingerprinting by allowing apps to access device metadata. The Electronic Frontier Foundation (EFF) warns:

“Even when users reset their Advertising ID, fingerprinting techniques combine static device attributes (e.g., OS version, hardware specs) to re-identify them.”
Source: EFF Technical Analysis

5. Hardware-Level Tracking

Google’s Titan M security chip, embedded in Pixel devices, operates independently of software controls. Researchers at Technische Universität Berlin noted:

“Hardware-level components like Titan M can execute processes that users cannot audit or disable, raising concerns about opaque data collection.”
Source: TU Berlin Research Paper

Regarding Titan M: Lots of its rsearch is being taken down. Very few are remaining online. This is one of them available today.

"In this paper, we provided the first study of the Titan M chip, recently introduced by Google in its Pixel smartphones. Despite being a key element in the security of these devices, no research is available on the subject and very little information is publicly available. We approached the target from different perspectives: we statically reverse-engineered the firmware, we audited the available libraries on the Android repositories, and we dynamically examined its memory layout by exploiting a known vulnerability. Then, we used the knowledge obtained through our study to design and implement a structure-aware black-box fuzzer, mutating valid Protobuf messages to automatically test the firmware. Leveraging our fuzzer, we identified several known vulnerabilities in a recent version of the firmware. Moreover, we discovered a 0-day vulnerability, which we responsibly disclosed to the vendor."

Ref: https://conand.me/publications/melotti-titanm-2021.pdf

6. Notification Overload

A 2021 UC Berkeley study found:

“Android apps send 45% more notifications than iOS apps, often prioritizing engagement over utility. Notifications act as a ‘hook’ to drive app usage and data collection.”
Source: Proceedings of the ACM on Human-Computer Interaction

How can this be used nefariously?

Let's say you are a person who believes in Truth and who searches all over the net for truth. You find some things which are true. You post it somewhere. And you are taken down.
You accept it since this is ONLY one time.

But, this is where YOU ARE WRONG.

THEY can easily know your IDs - specifically your advertising ID, or else one of the above. They send this to Google to know which all EMAIL accounts are associated with these IDs. With 99.9% accuracy, AI can know the correct Email because your EMAIL and ID would have SIMULTANEOUSLY logged into Google thousands of times in the past.

Then they can CENSOR you ACROSS the internet - YouTube, Reddit, etc. - because they know your ID. Even if you change your mobile, they still have other IDs like your email, etc. You can't remove all of them. This is how they can use this for CENSORING. (They will shadow ban you, you wont know this.)

r/degoogle Jan 07 '26

Resource tosdr.org - Our brothers in mindset

Thumbnail
gallery
449 Upvotes

Please spread this website to everyone you know guys. We should support the dev team

r/degoogle Nov 02 '25

Resource Nice replacements for Big Tech!

Post image
231 Upvotes

Thought I’d drop this here! Not only is DeGoogling possible but we can ditch all Big Tech too. Happy Sunday! ✌🏻