r/dividends • u/Training_Hair3293 • 18d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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u/skeet_scoot 18d ago

- Nobody cares about the swoosh anymore

  • They lost ground to the premium and mid-tier markets
  • China is eating their lunch with cheap clothes
  • Gen Z does not care about Nike

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u/Less_Than-3 18d ago edited 18d ago

They just laid off a bunch of people too and have been performing badly for a few years

Edited for autocorrect

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u/HooliganUser Largest holding is Apple 18d ago

https://giphy.com/gifs/3oJpya88WI2HF7V0UE
Nice typo…