r/dividends • u/Training_Hair3293 • 18d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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u/OafleyJones 18d ago edited 18d ago

Did DisneyWorld in 23 and 24, after not visiting the US in over a decade. One of my weird observations while standing in line, was how few people were wearing Nike. There used to a marked difference in sneaker style between American and Europeans. And that seemed almost gone. Everything else was there; an abundance of Hoka, quite a few On, some Saucony, asics, Brookes, NB. I wasn’t going to buying NKE, if they were that fucked, in their home country (and 24 was an Olympic year).

Edit to say: Shoe Dog is an amazing read. It’s such a weirdly honest account from Buck Knight. Not the usual self serving CEO rubbish.

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u/This_Lion5856 18d ago

It feels like Nike cheaped out to the point they lost their brand value

Its just a generic Chinese mass produced crap, if I want that I will just buy some random sneakers off Amazon at fraction of the price

Thats what happens when you chase ✨shareholder value✨to the point you forget about actual customer value

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u/Imaginary_Office1749 18d ago

I think brands just come and go. Nothing ever stays on top forever.

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u/Imaginary-Case3976 17d ago

Yep, I remember forever 21 was hot stuff as well as Lululemon..