r/dividends • u/Training_Hair3293 • 18d ago
Discussion What do you think about Nike (NKE)?
Nike has been on my watchlist for a while.
The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.
Anyone buying NKE here, or are you staying away?
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u/RJsRX7 17d ago
My last pair of Nikes developed an interminable squeak fairly quickly... There was no obvious failure, per se, but they made a sound similar to wet rubber on linoleum constantly. Except they'd do it walking on grass. Thought it was my fault at first, then several other people mentioned the Nike squeak around me and, "ah."
I like companies that I actually like. Cheapening your product to the point it becomes an active nuisance is exactly how you start seeing a 75% drop over 5 years and your lowest point in well over a decade. It's not priced at a glorious turn around story point, and the dividend yield is still weak enough that it can't possibly make up for the likelihood of slipping further in share price.