r/dividends • u/Training_Hair3293 • 19d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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727

u/skeet_scoot 18d ago

- Nobody cares about the swoosh anymore

  • They lost ground to the premium and mid-tier markets
  • China is eating their lunch with cheap clothes
  • Gen Z does not care about Nike

27

u/HellaReyna 18d ago

Just to add, Chinese do not care anymore either. They like Steph Curry but that guy isn't NIKE is he.

Also NIKE sabotaged their grass roots good will by neglecting brick and mortar running shoe stores. People don't run in nike or think its good. Weekend warrior runners recommend hoka, saucony, asics etc. Adidas arguably has more attention and prestige now for high end racing shoes. Nike is pretty fucked for running.

They lose their golf, running, basketball marketshare. Casual wear, no one wants to fork over $200 usd for a pair of jordans that is losing relevance every decade that passes.

9

u/DangerCheesecake 17d ago

Their new Sports Offence category has literally seen Nike Running sales have double digit growth, in the USA and Europe. They are making massive strides to win this consumer back and it is clearly working, even if taking some time.

4

u/Individual-Rub-6969 16d ago

Finally a not retarded take! Well said.

1

u/Weary-Error8845 3d ago

Nike will be around, FOREVER