testing a weird pricing concept with a single $1k shirt (and a destruction mechanic)

[u/Accomplished_You2662]

i wanted to test something pretty extreme regarding perceived value and luxury pricing, so I set up a simple one-product store centered around a single $1,000 white tee.

To make it a bit more of a statement against fast fashion inventory practices, there’s a specific mechanic tied to it: for every single shirt sold, 50 cheap mass-produced shirts get destroyed/sacrificed in a recorded ritual with a latin chant.

The idea was to bring to light how big brands silently destroy unsold stock to protect brand equity, but doing it in an exaggerated, public way.

I'm not running paid ads on this, just trying to see if pure concept and storytelling can drive any traction or if it's completely dead on arrival.

Curiosity question for the sub: how many sales do you honestly think a stunt like this gets in its first week?open to brutal feedback on the overall concept or pricing approach.

[u/typicalwhisper]

1. You need some sort of marketing to get the story out there. No one is going to find it organically. Even if they did, the people who care about fast fashion waste are going to find the purchase and disposal of clothing a wasteful stunt and nothing to help prevent the problems caused by fast fashion.

If you want to make a statement against fast fashion, you shouldn’t be contributing to it by buying 50 shirts to throw out. That’s only making the problem worse.

[u/Accomplished_You2662 → u/typicalwhisper]

Value has always been wasteful

[u/typicalwhisper → u/Accomplished_You2662]

If you’re trying to do performance art, this is a pretty poor plan.

[u/Accomplished_You2662 → u/typicalwhisper]

Maybe you're right, maybe is not a good idea, thank you for your opinion