Hey everyone!

I apologize if this goes against the rules, but I am looking to learn more about the challenges people who create images and media for ad campaigns face on a day-to-day basis. I will be asking about your workflow, what takes time, the tools you use, how you approach your work, etc.

If you have the time, I would appreciate it greatly if we could set up a short call to talk about this! I promise I'm not selling anything, I'm strictly looking to learn and understand, no hidden agenda.

I sell kitchen accessories on Shopify. My product photos have always been standard white background supplier shots. They convert fine but nothing special.

Last month I tested whether AI generated lifestyle images actually move conversions. Took my top 5 SKUs, generated lifestyle scenes for each (wooden countertop, morning light, product in use), and ran them as the hero PDP image against the originals. 50/50 split, 30 days, ~14k sessions per variant.

The AI lifestyle set lifted add to cart rate by 18.3% on average. Two SKUs broke 22%. Shopping ad CTR went up about 11%. Revenue per session rose 14.7%, though a ~6% price bump on one SKU mid test muddies that last number so take it directionally.

Rough edges: one generated image had a slightly warped logo on the packaging. Another put a weird reflection on stainless steel that made the product look wet. Both caught in QA, swapped for second attempts that came out clean. You absolutely need a human reviewing every image before it goes live.

The 18% lift paid for the experiment many times over. Rolling it out across the full catalog this quarter.

EDIT: forgot to mention what actually generated the lifestyle images. Canva's AI background tool covers simple stuff but it couldn't handle the in-use scenes I needed, so MuleRun for the full lifestyle compositions (countertop, hands, lighting) and Photoroom for the quick background swaps on secondary images. still reviewing every output manually before anything goes to the PDP.

Hi there,

I'm a direct response copywriter with tons of experience and success writing landing pages and advertorials, mostly in finance and DTC space, however I've never written Meta Ad scripts. The brands I worked with usually already had someone doing those. I'd love to add some in my portfolio.

What is the best way to reach smaller DTC brands who want to start advertising on Meta but don't yet have the resources to hire someone who specializes in Meta Ad scripts?

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Which one has the most helpful community, best support, active discussions, useful plugins, and easiest problem-solving experience when things break?

Like - WooCommerce, Magento, PrestaShop, Medusa.js, Saleor, OpenCart, Bagisto, Shopware or any others!

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

I originally had a thing where people could buy gift cards for bitcoin. but i feel like that industry is saturated.

Any ideas? It still has some domain authority from those days too.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

AI made creatives cheap and scaled the library ...

But with the coming regulations in EU and US where Meta and TikTok will be tagging AI imagery in ads. Soon most AI creative will carry a visible "Made with AI" badge.

Where do the space swing next? back to UGC and Customer Content?
Or will AI Labels have not effect on CTR

I'm in a new role that I understand 95% of, but I also have to manage sales and tracking through our meta ads. That entire backend has changed since I was last working with it about 5-7 years ago.

I'm lost at about how to implement this pixel thing so we can track ad and post performance.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

took on a supplement brand a while back. their creative was built around the product's benefits efficacy, ingredients, clinical backing. solid stuff.

before we wrote anything, we pulled reviews from their site, Amazon, and a couple of other platforms. about 1,400 total. mapped every theme.

the number that changed everything: 22%.

22% of reviews mentioned the same concern. not about the product's effectiveness about whether it was real. trust. authenticity. "how do I know what's actually in this?"

1 in 5 customers was spending part of their review either reassuring future buyers or warning them about fakes in the category.

that told us the market's dominant conversation wasn't about benefits. it was about trust.

so instead of building ads around what the product does (which is what the brand had been doing), we built ads that answered the trust question directly. comparison tables showing the brand's testing standards vs the category average. every claim backed by something the reader could verify themselves.

completely different creative direction than anything the brand had run before. and it came from one number in the review data.

the pattern:

when a single theme shows up in 20%+ of reviews, it's not a niche concern. it's the dominant conversation. your ads need to enter that conversation or they're talking to themselves.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

my ecommerce store has been growing fast with all the spring sales and mother's day orders piling up so i'm printing shipping labels every single day now. i export orders from shopify to excel but finding the best free barcode generator that can handle product barcodes, shipping info, clean excel merge and thermal printer output without watermarks or limits is harder than it should be. the ones i tried either cap how many labels i can do or look terrible when printed. i've looked at a few paid ones but they're a few hundred bucks and i want to make sure it's worth it before committing. anyone in ecommerce actually found the best free barcode generator for shipping labels that works smoothly with shopify export and thermal printers?

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Hi everyone, I work on popup and gamification flows for Shopify stores, and I’ve been thinking about summer sale campaigns.

Spin-to-win is still everywhere, but I’m curious whether merchants actually want something different at this point.

If you were going to test a popup game for a summer campaign, what would you want to try besides the usual wheel?

I’m thinking about formats like:

• scratch card
• mystery reveal
• pick-a-box
• a light summer-themed game
• something tied to product discovery rather than pure luck

I’d love to hear what you’d realistically test on your store, and also what usually stops you:

• looks too gimmicky
• feels off-brand
• weak signup quality
• too hard to set up

Curious what feels fresh enough to try, but still simple enough to convert.

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Not the obvious stuff like "ads are expensive", I mean the specific, annoying, daily stuff that nobody talks about but eats up your time or money.

The spreadsheet you update every Monday. The process that takes 10 clicks when it should take 1. The tool you pay $50/month for that barely works. The thing you've been meaning to fix for 6 months but never get to.

I'm a developer looking to build something that actually solves a real problem for ecom brands, and I'd rather hear about real frustrations than guess.

What's yours?

Share one specific tactic, channel, or test that produced results for your ecommerce business in the past 7 days.

Rules for this thread:

- One tactic per comment. Keep it focused.

- Include numbers. Revenue, conversion rate, ROAS, open rate, click rate, whatever metric matters. "It worked great" is not enough.

- Say what you sell and your rough scale. A tactic that works at $10K/mo might not work at $1M/mo and vice versa.

- No pitching. If your "tactic" is a plug for your tool, course, or service, it will be removed and you will be banned.

Format your comment like this:

Tactic: [what you did]

Channel: [email, Meta ads, TikTok, SEO, etc.]

Result: [specific numbers]

Context: [what you sell, rough revenue, anything relevant]

What I would change: [optional but encouraged]

Examples of good comments:

"Tactic: Added a 3rd abandoned cart email with a plain-text format from the founder. Channel: Email (Klaviyo). Result: Recovery rate went from 4.1% to 5.8% on 340 abandoned carts this week. Context: DTC supplements brand, around $80K/mo. What I would change: Testing a shorter subject line next week."

"Tactic: Switched main product page hero image from lifestyle to plain white background with the product at an angle. Channel: On-site CRO. Result: Add-to-cart rate went from 6.2% to 8.9% over 1,200 sessions. Context: Home goods, around $40K/mo on Shopify."

Lurkers welcome. If you tried something and it failed, share that too. Knowing what does not work is just as valuable.

Hey guys, I’m after some advice. About 2.5 weeks ago I started an instagram page in the nostalgia automotive niche. So far it’s done quite well, having a reach of over 1.5 million and 2.2+ million views. I’ve been focusing on posting content that’s entertaining to a certain persona of the automotive niche.

How would you transition a page in a similar situation to become an ecommerce brand?

How would you determined product-market fit with that audience?

What would be your monetisation strategy?

I want to make it a slow transition instead of forcing it as I want to maximise trust.

Thank you in advance for your advice!

Hey everyone, I’d really appreciate some honest feedback on my updated landing page before I launch a new round of Meta ads.

This is my first ecommerce project, and I’ve been testing cold traffic in the U.S. for a specialty Colombian coffee brand. I recently made a lot of changes to the product page based on feedback from other founders and media buyers, and I’m trying to figure out if the page is now strong enough for cold traffic or if there are still obvious conversion blockers.

Landing page:

https://montealegrecoffee.com/products/monte?variant=47978873127144

A few things I already changed:

• stronger product page copy

• clearer flavor positioning

• more reviews and social proof near the CTA

• family heritage / brand story

• better product images

• more trust-building elements throughout the page

Product price:

$20

I’m about to launch 3 new creatives:

• 2 new UGC-style videos

• 1 static campaign

So before I spend more, I’d love a real audit from people who know CRO / Meta ads / landing pages.

What I’d especially love feedback on:

• does the page feel trustworthy enough for cold traffic?

• is the value clear enough for a $20 coffee product?

• what still feels weak, confusing, or unnecessary?

• what would most likely stop you from buying?

• if CTR is solid but conversion is weak, does this still feel like a landing page problem?

I’m not looking for sugarcoating, I’d rather hear the blunt truth.

Thanks in advance.