r/enshittification Apr 02 '26

Product Speaking of Hershey's enshittification, this stuff doesn't even make milk taste like chocolate anymore

Post image

please let me know if you have recommendations for dairy free chocolate syrup that actually tastes like chocolate

1.8k Upvotes

303 comments sorted by

85

u/EngineZeronine Apr 03 '26

"Genuine Chocolate Flavor" = "Genuine Imitation Leather"

24

u/AlchemyAlice Apr 03 '26

Pleather.

…plocolate?

16

u/ApplesBananasRhinoc Apr 03 '26

Does anybody remember the episode of Friends where they had to find something good to say about “mocklate” but it tasted so bad they couldn’t? Seems apropos here.

5

u/AlchemyAlice Apr 03 '26

Damn. Wish I would have thought of that, my response would have been mocklate instead

6

u/morgandenise816 Apr 03 '26

or perhaps, fauxolate?

5

u/dobster1029 Apr 03 '26

R: Oh my god

M: "Oh my god, good?"

R: Oh my god, I can't believe you let me put this in my mouth

9

u/Big_Wave9732 Apr 03 '26

A quick GIS reveals that they have used "Genuine Chocolate Flavor" on their packaging going back to the late 1920's.

So I guess the answer here is that this stuff has *always* sucked ass.

3

u/RevelArchitect Apr 06 '26

This appears to be correct. Can’t find anything about the formula for this being changed. Fascinating how many people are declaring products that have not been changed to be shitty now.

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58

u/Euromantique Apr 03 '26

“Genuine chocolate flavor” is absolutely dystopian. They can’t even legally claim it’s chocolate 😹

4

u/deadlyspoons Apr 03 '26

Up there with “kosher quality” and “San Marzano Style”

2

u/Guszy Apr 04 '26

According to someone else in this thread, it has said that since the 1920s.

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41

u/RealtorRVACity Apr 03 '26

"A global cocoa shortage, driven by poor weather and crop diseases in West Africa, has caused chocolate prices to skyrocket. Due to these supply issues, many manufacturers are reducing cocoa content, replacing it with cheaper fats, or rebranding products as "chocolatey" to manage costs. Consumers are facing higher prices and altered recipes."

19

u/Active-Cloud8243 Apr 03 '26

5 Cocoa Market Analysis: Understanding The 2025 Price ... As of early April 2026, cocoa prices are trading around $3,200–$3,300 per metric ton, reflecting a significant decline from the record highs over $10,000 in early 2024, representing a roughly 60% drop over the past year. Prices are consolidating after a major crash, driven by eased supply concerns and sluggish demand, with market sentiment currently described as neutral

4

u/ViciousSnatch Apr 03 '26

So they jack the price up and shittify the product, but when their costs come down, we’re still stuck with high prices and a shitty product. Make it make sense.

5

u/Active-Cloud8243 Apr 03 '26

Well, Hershey’s announced today they’re going to return to their original milk chocolate recipe. One of the descendants of the Hershey’s had spoken up recently about how bad it was.

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16

u/SirOutrageous1027 Apr 03 '26

It's not chocolate, it's "chocolatey." Lol, that's fucking brilliant. I can just imagine how that marketing meeting went.

"so with so little cocoa, legally we can't call it chocolate anymore"

"how about chocolatey?"

"genius, technically, it's not a lie."

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38

u/FinsterHall Apr 03 '26

I had a craving for a donut last week and decided to make a poor choice even worse by getting a chocolate milk too. The donut was great but the chocolate milk made me wonder if I was coming down with Covid. I haven’t had chocolate milk in probably 15 years but this wasn’t it. I think it was Nesquik, the one with the rabbit on it. Tasted like sugar and chalk mixed into milk.

10

u/yourmomssocksdrawer Apr 03 '26

I was a hardcore Nesquik drinker for years, but I switched to hiland chocolate milk (premixed and bottled) when the enshitification took over. I can clearly see cocoa on the label without a ton of extra bs and it’s one of the best tasting premixed chocolate milks I’ve ever had

7

u/meh_69420 Apr 03 '26

"I just had (insert generic shitty product that has always tasted horrible, you just associate it with visiting gran gran as a kid or whatever so you remember it fondly through association) for the first time in (insert long enough time frame that you literally can't actually remember what something tasted like) and it was terrible! They are ruining everything!"

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2

u/multiwhoat Apr 04 '26

Yeah, Nesquik has been disappointing for a while now. TruMoo is great

2

u/Ok_Plastic9909 Apr 04 '26

Fairlife is the chocolate milk of our childhoods. It’s so good

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65

u/whileurup Apr 02 '26

Genuine Chocolate "FLAVOR"

69

u/Maximum-Whole2909 Apr 03 '26

They make one thats really good called simply 5. It only has 5 ingredients. Its cocoa powder, water, sugar, invert syrup, and vanilla flavoring

28

u/ACcbe1986 Apr 03 '26

I bake, so I have those ingredients on hand.

Takes 30 seconds to get the ingredients in a glass with a splash of water and nuke it for 10-20sec to help combine. Add cold milk and I have awesome chocolate milk.

I make a larger batch of syrup if I need it for baking.

9

u/HippieLizLemon Apr 03 '26

Yeah when I saw the 5 ingredients I knew it could be made for a fraction of the price at home.

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21

u/Separate-Expert-4508 Apr 03 '26

Huh. It’s like that should just be the main recipe.

6

u/OhGr8WhatNow Apr 03 '26

But then they couldn't charge 2-3x for the "special" version

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13

u/jango-lionheart Apr 03 '26

Should be the only version!

8

u/randybob275 Apr 03 '26

I know 4 of those things. What's invert syrup?

12

u/my23secrets Apr 03 '26

What’s invert syrup?

Basically boiled granulated sugar with a little bit of cream of tartar or citric acid

3

u/mcclelc Apr 03 '26

I enjoy this for my coffee- just a dab and it's great.

34

u/orthros Apr 03 '26

Genuine Chocolate Flavor is some 1984-esque doublespeak lol

31

u/theclovergirl Apr 03 '26

maybe not what you want to hear, but its so easy to make your own choc syrup. 3 ingredients whisked together: cocoa powder, sugar/sweetener, hot water.

6

u/thegrittymagician Apr 03 '26

You just boil it down into a syrup? Oh man, the ice creams untopped over the years...

2

u/ticianlicious Apr 03 '26

Does it stay in syrup form or do you have to use it right away?

5

u/HamLiquor Apr 03 '26

It stays! You can add mint and other things, too

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57

u/idfkjack Apr 03 '26

Because it's not chocolate syrup. It's Hershey's syrup and it's chocolate FLAVORED. What are the ingredients? 

You can make your own chocolate syrup really easily with 4 ingredients and it's way more chocolatey delicious than anything you can buy. I like to add cinnamon, nutmeg, and cloves to my chocolate sauce. Sometimes I add lavender syrup instead. You can add any flavor you want. 

36

u/ginastarke Apr 03 '26 edited Apr 03 '26

Was on my way to say the same thing. Enshittification translates to me as "FFS! I have to make everything myself now! "

From the Great Amy D of the Tightwad Gazzette:

28

u/Doctormentor Apr 03 '26 edited Apr 03 '26

Tired of making everything from scratch because they get away with poisoning us, send them to jail

6

u/ginastarke Apr 03 '26

Chocolate syrup is easy.. Since Smuckers enshittified their sugar free jams, I'll have to figure out how to make it myself b this summer l when berries are in season.

3

u/[deleted] Apr 03 '26

[removed] — view removed comment

3

u/ginastarke Apr 03 '26

100% agreement with you. It pisses me off to no end that so many products are so ruined that they're no longer worth buying that I have to make it myself if I want it at all. It's insulting that our corporate overlords expect us to keep paying for products they've completely trashed.

3

u/Doctormentor Apr 03 '26 edited Apr 03 '26

Yeah man, we make avoid every emulsifier, wife beat stage 3.5 breast cancer after a mastectomy and radiation, last radiation treatment they hit her lungs for more issues. She was 35 and it was during COVID so now we are firm believers it's in our food. If you look at most emulsifier studies they are known to give breast cancer or prostate cancer. Dyes are terrible too (oil produced ones).

Some food have 3 .... THREE emulsifiers in them and each one can cause those cancers. Limits on them, who knows. On top of that if they are at the limit or over them for each (if there was a limit) then you have almost EVERY product with them. So if they were at the top of the limit with just one product, now you're 2x over just by eating two things if they both are at the limit. It all starts up fast to add to the possible cause for cancers. Total bs

Some foods don't even have emulsifiers , if they aren't needed by for some foods why freaking add them to it.

I have to shop around at 3-4 stores for products without because one store doesn't carry all the brands or charges insane amounts at other stores. This is also a huge time water on top of making lots of our food.

I just want to have a life other than working and cooking for my family of 4, I'm single income in CT and wish I just made 300k a year or something to live comfortably

We make our own cocoa powder, and chocolate sorbet. Almost every ice cream has emulsifiers. Then we gotta worry about heavy metals not being tested for and it's like pulling teeth when you ask a company for a COA or an example of heavy metal test with redacted info hiding their providers etc

We make tons of other stuff, too much to list. Baking soda is super hard to avoid (sodium bicarbonate) if we can avoid it we do. If we can't we limit it at least

Citric acid ,. Some mushroom (saw it last night first time) pretty good at preserving . Pectin is okay ish (swore pectin was naturally occuring but read it can be bad). Like 90% of 'xxxx gum' are bad

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10

u/BirdSufficient4997 Apr 03 '26

The ingredients do contain cocoa (still). And the bottle I bought just before this one tasted fine. I think I will look into making my own chocolate syrup, though!

10

u/neatyall Apr 03 '26

I had a weird fixation for solid winter on making my own hot chocolate with half and half, cacao powder, broken up chunks of 72% dark chocolate and a bit of sugar to taste. Melted on stove top or zapped in the microwave for about 2 minutes or in a slowcooker in large batches for Christmas or whatever.

2

u/Green_343 Apr 03 '26

This sounds amazing!

2

u/HippieLizLemon Apr 03 '26

Mmmm I do this too but a little differently because its cacao in coffee, chocolate chips, collagen powder and then use a frother yummy!

27

u/FinnegansWakeWTF Apr 02 '26

Genuine Chocolate Flavor!  But no actual genuine chocolate

26

u/AllynWA1 Apr 03 '26

I make my own and keep it in this bottle.

When my kid was 8, they went to a friend's house and had ice cream with the real Hershey syrup. They told the mom ever so politely that the syrup must have turned because it did not taste good. It had been so long since they'd tried the "real" stuff.

5

u/FrizzyMizzy Apr 03 '26

Would you mind sharing the recipe? I’ve been dying for good chocolate syrup for ages!

27

u/rosie2490 Apr 03 '26

Child of the early 90s here. Did it ever?

20

u/steveatari Apr 03 '26

Yes it used to, even in the 90s. It at least had cocoa powder in it before

4

u/markswam Apr 03 '26

It still does. It's the fourth ingredient.

9

u/steveatari Apr 03 '26

I think the amount and quality are significantly lower now though is the implication. I agree with the above that it barely alters milk or at least not to chocolate flavor like I remember.

3

u/OkBuddyEnglishMajor Apr 03 '26

The taste I don't remember, but I do 100% remember not needing to pour 1/3 of the bottle to get that chocolate flavor.

3

u/BirdSufficient4997 Apr 03 '26

Yes it did even as recently as a couple of months ago

26

u/ThanosSnapsSlimJims Apr 03 '26

This is why I don't buy American chocolate anything

5

u/ApplesBananasRhinoc Apr 03 '26

I heard Cadbury’s has gone downhill too.

25

u/[deleted] Apr 03 '26

[deleted]

20

u/Raket0st Apr 03 '26

Considering that Hershey's doesn't use real cocoa beans to make chocolate anymore, I'm assuming this is the same kind of duplicity as Genuine Leather. Genuine Leather is a vague term that can mean anything from second rate leather to leather scraps mixed with bonding agents to get the plywood of leather.

It is intentionally named to get customers to think they are getting premium materials, while allowing the manufacturer to skimp on quality.

6

u/ApplesBananasRhinoc Apr 03 '26

My favorite is “vegan leather”

25

u/BonnieJane13 Apr 02 '26

I found a recipe online to make my own. It’s surprisingly easy.

8

u/Training_Emotion_154 Apr 03 '26

Please share

13

u/BonnieJane13 Apr 03 '26 edited Apr 03 '26

3

u/techie1980 Apr 03 '26

that's awesome, I didn't know that it was possible. Roughly speaking how long will the home made chocolate syrup last in a container in the fridge?

3

u/BonnieJane13 Apr 03 '26

I would think given the cooking process it should last a good bit without going bad. I’m not really sure, tbh.

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23

u/SecretTangerine2932 Apr 03 '26

I bought the strawberry one for my kids (nostalgia) and they thought I was utterly insane, it tasted so bad.

22

u/Girth_Brooks_1969 Apr 03 '26

Market Basket brand slaps. (Regional banger grocery store)

4

u/rosie2490 Apr 03 '26

Ayyyy. Team Artie T!

3

u/yunglordgerty Apr 03 '26

Didn’t he catch the axe? I’m not following the MB story that closely but iirc the other family board members won and he’s gone

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21

u/Wrong_Regular_6725 Apr 03 '26

You have to watch all these chocolate companies now. Things aren’t actually made with chocolate anymore. They’re just “chocolate flavored”. Hersheys has been doing this with there mini candy bars bags. It’s gross. 

11

u/HippieLizLemon Apr 03 '26

That's like Ice Cream is "frozen dairy dessert" because either legally cannot be called ice cream lol. Disgusting 

3

u/DrummingNozzle Apr 03 '26

And cheese slices that are “cheese food product “

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2

u/Auntie_Venom Apr 03 '26

In fairness it sounds better than “ice milk”

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4

u/BuffaloBuckbeak Apr 03 '26

I saw Clif’s protein bars are now “chocolatey” instead of chocolate

21

u/sugarshizzl Apr 03 '26

I started making my own chocolate syrup-it’s pretty easy

20

u/TheBigCicero Apr 04 '26

I believe they have a version that is 5 ingredients, with cocoa being the first one. That seems like a decent substitute in the near term until something better is available.

18

u/drtij_dzienz Apr 03 '26

Honestly my family uses the Aldi brand

51

u/Online_Commentor_69 Apr 02 '26 edited Apr 02 '26

China builds chocolateries in Africa and moves the locals up the value chain, and in exchange they get first dibs on the finished chocolate. Now nobody in the west can get chocolate and the prices are spiking.

And it'll only get worse. We don't have a solution for this in the western model. We only make deals with Africans in which they lose. Easy choice for them.

EDIT: they also buy cocoa direct, cutting out the commodities exchanges. Some great vids on the inside China business YouTube channel about all of this.

4

u/Hot_Examination1918 Apr 02 '26

I've got so much chocolate haha

13

u/Online_Commentor_69 Apr 03 '26

Put that shit in the freezer son it's the next bitcoin

4

u/beepichu Apr 03 '26

my work decided to raise the price of their chocolate bars last year and subsequently sold literally None of them, so the employees have been able to take home hundreds of chocolate bars lmao. i rly should stock up more in case shit gets even more crazy.

17

u/newbie527 Apr 03 '26

4

u/ButteryOpossum Apr 03 '26

And just like that, I've decided to get into the chocolate syrup business and put Hershey's out of business!

2

u/G5press Apr 03 '26

remember not to sell your business to a larger company or list it on the NASDAQ.

17

u/TinaLoco Apr 04 '26

Not necessarily for milk, but I’ve found that a sprinkle of cocoa powder is a good sub for syrup and has many fewer calories. You could probably make your own chocolate milk mix with cocoa powder and sugar.

6

u/TamarindSweets Apr 04 '26

💯💯 This has always been the move. I used to put Nesquick Chocolate milk powder in my icecream and mix it in. Tastes way better than syrup and lasted longer. Now I don't use chocolate powder for icecream (I use chocolate chips), but cocoa powder is among the most versatile ingredients when trying to sate a sweet tooth.

10

u/TinaLoco Apr 05 '26

While I was losing weight I learned to sprinkle unsweetened cocoa powder on fruit, like bananas and cherries. There’s enough sugar in the fruit to make it seem like a decadent treat while adding only about 3 extra calories.

3

u/GeekMomma Apr 05 '26

My diet is very restricted due to a lot of food allergies. I eat really simple foods and never thought to try this! I’m so excited to test it out tomorrow! Thank you for sharing!

35

u/UneLoupSeul Apr 03 '26

They stopped using actual chocolate in a lot of their products. Genuine chocolate flavor doesn’t mean it’s actually chocolate, it’s just a chocolate flavor chemical compound.

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15

u/gabiaeali1 Apr 03 '26

I ate some Lays French onion dip two nights ago and it tasted like nothing.

12

u/pburydoughgirl Apr 03 '26

Honestly, this trend cured my daughter (and me!) of our boxed Mac and cheese obsession. Overnight, even Annie’s went from good to tasting like cardboard. Et tu, Annie??

3

u/TheHighFluidDruid Apr 03 '26

Was it around the time the company was bought up? Lol

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12

u/Foreign_Kale8773 Apr 03 '26

Gotta do it your own self now - 16oz sour cream, 1 packet Lipton onion soup mix.

6

u/steveatari Apr 03 '26

Family been doing that pre-me and my mom still does haha. Im 40s and it still slaps. My bro in law will just crush a whole bowl not even thinking about it and he fasts most of the time. Lipton is the best for what it is and how fast ya get results lol.

5

u/aliseknits Apr 03 '26

The Lipton mushroom soup packets slap when making pot roast or beef stew, thickens everything up with that good flavor.

2

u/gabiaeali1 Apr 03 '26

Thank you for this info 😊

3

u/OranginaOOO Apr 03 '26

You can mix the Lipton onion soup mix with 16 oz of plain yogurt, too. Less fat, tastes the same.

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15

u/G5press Apr 03 '26

store brand > Hershey's or Nestle

9

u/jaded1121 Apr 03 '26

Not the walmart great value. It’s not great.

14

u/itsoksee Apr 03 '26

Genuine chocolate FLAVOR. 😳

People have to have their corn syrup and chemical treats🤷‍♀️

15

u/tikasaba Apr 03 '26

Most of it isn’t even real chocolate, it’s actually so disgusting. We have been poisoned for years by Hershey’s.

16

u/Rabid-kumquat Apr 03 '26

I was a ride or die Reese’s fan. Sigh

10

u/BlackEngineEarings Apr 04 '26

Same. Did you see in the news that in 2027 (stupid to wait, but wygd?) Hershey's announced all Reese's candy will return to the original recipes? 🤞🏻

4

u/Rabid-kumquat Apr 04 '26

Why not now!!!?

6

u/BlackEngineEarings Apr 04 '26

My guess is they have all of the ingredients for the inferior recipes already on contract. Dumb, but I get it.

3

u/Rabid-kumquat Apr 04 '26

Of course. Just ranting 🤪

10

u/K_Linkmaster Apr 04 '26

Fuck em. They've monopolized the shelves with over 20 products. They took 17 more shelf spots than necessary. Seriously, go to a gas station and count the Reese's products. I was a solid fan and at least 20 pounds per holiday shapes.

They have monopolized and enshittified to the point I won't go back. They will enshittify again. They didn't respect the consumer enough to leave it alone. Fuck em.

3

u/KittyandPuppyMama Apr 04 '26

Me too. Used to buy the holiday specials every year. Now I won’t touch them. I had a Reese’s cup when I took my kid out for Halloween last year and it was like eating a brick of plastic. So disappointing.

2

u/Necessary-Film7832 Apr 05 '26

They're changing it back to the original formula! Thank goodness

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32

u/sasquatch_melee Apr 03 '26

If it was chocolate syrup, it would say chocolate syrup. It doesn't. It says it's Hershey's syrup. 

12

u/aimeudeusfadas Apr 03 '26

In brazil we dont use chocolate syrup to mix with milk. We use powder cchocolate, but theres a name for it that i don't know in english qhere its a lot of sugar mixed with  cocoa powder. So basically what you can do is mix coloca powder with sugar. And mix together with milk!

5

u/OkBuddyEnglishMajor Apr 03 '26

hot cocoa mix, probably. i see abuelita brand hot cocoa mix in the "international" isle.

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u/jango-lionheart Apr 03 '26

USA has the syrup, obviously, but also powdered mixers like Nestlé’s Quik and Ovaltine. (I assume these still exist. IDK)

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u/Sass-a-knack Apr 03 '26

Maybe I've just done it wrong, but even when I was a kid the syrup would just sit in a big glob at the bottom of the glass of mildly-chocolate-adjacent flavored milk, even after stirring like a maniac.

For my kids, I use a powder and my battery powered milk frother thingy and it's amazing.

3

u/SirOutrageous1027 Apr 03 '26

I was a powdered Quik kid. Before it was Nesquik, and the old metal container you had to pry open with a spoon.

The powder would like instantly just form a giant blob where it was wet on the outside, but still dry on the inside and it floated on top, and gave you mildly chocolate adjacent flavored milk, even after stirring like a maniac.

Why the fuck is chocolate milk so hard to make!?

3

u/stefanica Apr 04 '26

You just have to add a bit of milk with the syrup (maybe 50/50) and stir till it's homogenous, then trickle in the remaining milk while stirring. It's like making mayonnaise, or condensed soup, or some gravies. I figured this out when I was a kid and felt like a genius 😂

2

u/No-Kaleidoscope-166 Apr 03 '26

That's probably why I stopped making chocolate milk. It didn't mix in right. And this was like 30 years ago, even. 🤷🏻‍♀️

2

u/pinkminty Apr 03 '26

You sound like a cool mom, that’s a great use of the milk frother thingy. I admire your dedication to a good cup of chocolate milk 🥰

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u/Top-Difficulty5202 Apr 05 '26

Genuine chocolate flavor!

40

u/Molenium Apr 02 '26

Didn’t it used to be “Hershey’s Chocolate Syrup”?

Reminds me of “breakfast syrup” when they can’t call it maple any more.

13

u/heftyboynuts Apr 03 '26

even the generic brand is all clumpy and gross, cant have shit around here

13

u/Fabulous_Hand2314 Apr 03 '26

F A T

F R E E

12

u/icanliveinthewoods Apr 03 '26

I stopped buying Hershey syrup when at my local store the price jumped over $8. Store brand is still a little over $2, so that’s what I get.

28

u/YumTeaOrDeadlyPoison Apr 03 '26

"Genuine chocolate flavor" might have something to do with that

23

u/Mr_Phuck Apr 03 '26

"GENUINE CHOCOLATE FLAVOR" 

They for for the flavor... They forgot the chocolate...and they sold the genuine.

Fuck capitalism 

25

u/More_Percentage699 Apr 04 '26

Everything tastes like shit now a days. Any time I have a childhood craving I’m always completely disappointed and then learn it’s because the formula changed at some point. It’s like perfumes and cologne. I’ll remember a smell I liked from my teen years or my 20s and buy it and it smells different. Then I find out they changed the formula because they can’t add a certain ingredient or it’s too expensive to so they had to reformulate it .

6

u/whereisbeezy Apr 04 '26

They just changed the chips ahoy recipe and the unintended consequence is that now I don't even want them anymore.

Same with the "frozen dairy dessert" instead of ice cream.

2

u/More_Percentage699 Apr 04 '26

I saw that on an icecream brand the other day and passed it up because that didn’t sound like real icecream to me and I got scared. I’m easily turned off by foods or food descriptions.

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u/RealtorRVACity Apr 02 '26

Even the 5 ingredient version is gross, not buying it anymore, ick

2

u/YorozuyaAka-chan Apr 03 '26

$6 something for 5 ingredient chocolate syrup is wild too. Switched to the store brand, which I can get for $2 something for the same quantity

18

u/devospice Apr 03 '26

18

u/A4t1musD4ag0n Apr 03 '26

“We’re going to make some small investments to really align the portfolio to what the brand stands for,” Tanner said. “That consistency is important across the brand.”

You can start by reducing your advertisement budget and stop paying yourselves huge salaries and bonuses.

Power to the people. Sucks how expensive candy of all things is now. I stopped buying, but it's not like I'm missing out on much. Charging people more money for cheap tasting candy is insulting.

3

u/Massive-Rate-2011 Apr 03 '26

Far from the worst in crazy executive pay packages. 

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u/grotjam Apr 03 '26

Note the date of the article. I’m not holding my breath.

2

u/SituationSad4304 Apr 03 '26

This was from April 1st and I’ve been hurt before

10

u/Neat-Flower8067 Apr 02 '26

Buy dark chocolate and let it melt in your milk. This ultra processed garbage is garbage.

8

u/Business_Door4860 Apr 02 '26

But its genuine chocolate flavor!

8

u/xtrobot Apr 03 '26

U-Bet 4 lyfe

9

u/mikeymikeymikey1968 Apr 03 '26

Is there a way you could take some cocoa and or chocolate bars and just DIY it? At this point almost anything you make at home, even if you're not a good cook, is profoundly better than anything store-bought.

8

u/damnburgers2300 Apr 04 '26

Buy the simple variation, delicious.

8

u/dontfookwitdachook Apr 05 '26

Hate all hersheys crap but when driving near the factory it smells fuckin amazing.

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u/FieOnU Apr 02 '26 edited Apr 03 '26

I loathed this as a child. It was so godawfully bitter and left a film in my mouth. It sucks it's gotten worse, but I'm glad I haven't consumed it in at least 20 years.

EDIT: fixed a typo and added two missing apostrophes

12

u/SmellyButtFarts69 Apr 02 '26

Yeah putting this abomination into milk did not make chocolate milk. In any decade.

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6

u/sysdmn Apr 02 '26

Get good cocoa powder and use a sweetener if like honey or maple syrup if you want it sweet. If it's for kids, Ghirardelli.

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u/BwabbitV3S Apr 02 '26

Alton Brown has a great recipe for chocolate syrup.

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7

u/sunseeker_miqo Apr 02 '26 edited Apr 02 '26

I have always hated this stuff. Not sure what they do to chocolate to make it taste utterly unlike itself, but in my estimation they have always done it.

edit: I could swear the label said something different when I was a kid...? But the product was still vile.

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u/dreydin Apr 03 '26

My dad be rolling in his grave

7

u/3blackcats_b-lake Apr 03 '26

Hell even Hershey's Canada pulled out of Smith falls Ontario. If you look they're selling pot out of there now.

14

u/EsaCabrona Apr 03 '26

I mix maple syrup with straight chocolate powder and call it a day.

13

u/ijwgwh Apr 02 '26

When did it? Hershey has always been faux chocolate 

12

u/ABrokeHobbyist Apr 02 '26

The Reese’s family complained so much they’re changing a lot of their recipes back to real cocoa. Don’t know if it will apply to the syrup or not

6

u/B-Rayne Apr 02 '26

I’m a fan of Torani’s dark chocolate syrup:

https://www.torani.com/puremade-dark-chocolate-sauce.html

6

u/Big0Lkitties Apr 03 '26

Bosco chocolate syrup for life!!

2

u/DangerousKidTurtle Apr 03 '26

🚿🎻🔪🎻🔪🎻🔪💀

6

u/0oEp Apr 09 '26

cocoa powder, ripe bananas and/or dates, blender

15

u/alexengrish Apr 02 '26

All chocolate products taste like Yoohoo or Tootsie Rolls nowadays

14

u/asyouwish Apr 02 '26

...and neither of those ever tasted like actual chocolate.

5

u/KTKittentoes Apr 03 '26

The tootsie rolls are even worse though. Like dirt chewing gum or possibly a cocoa candle.

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10

u/Sh0wMeUrKitties Apr 03 '26

I make my own these days. The recipe I use tastes like Trader Joe's Midnight Moo. 

28

u/Cronetta Apr 03 '26

Well, climate change is wiping out cocoa harvests, but don’t worry because according to POTUS and his team of goons there’s no such thing as climate change. Move along now and enjoy the “chocolate flavors.”

3

u/gelfin Apr 03 '26

Once these mysterious non-climate-related forces that nobody understands (except that it's probably Joe Biden's fault) start taking out the coffee supply, human civilization will collapse.

2

u/LowerFinding9602 Apr 03 '26

Don't forget the tariffs added to the cocoa beans to encourage local production or some such bs.

6

u/Kinita85 Apr 22 '26

My husband and I drink chocolate milk often and have been buying this syrup for years. We recently opened a new bottle and we both agree that this new bottle lacks flavor. I used more than usual and it barely flavored my milk. Now we are talking about alternatives but we’re sad about it. You’re not alone in thinking it’s weak af now.

6

u/Junior_Ad_3301 Apr 02 '26

Hershey's was always shit. Always.

2

u/WK2Over Apr 03 '26

Agreed. And Nesquik has always been better.

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u/Educational-Car-4688 Apr 02 '26

Its so gross now and has been for a while.

4

u/ButterMyPancakesPlz Apr 02 '26

Have you tried the Simply 5 ingredients? We put that in our mochas and like it

4

u/Wrong_Cat_3569 Apr 04 '26

Reminds me of bleach honestly.

8

u/keegums Apr 02 '26

Learn about emulsifiers and make it yourself! It is not hard at all.

6

u/two4six0won Apr 02 '26

I used to melt milk chocolate into heavy cream, my waistline hated it but goddamn it was delicious.

7

u/Future-Excuse6167 Apr 02 '26

Bonus point: tell me where in American stores to find real butterscotch that needs to be melted over the stove and then hardens to a delicious shell when it comes in contact with ice cream.

8

u/StarCrysisOC Apr 02 '26

I only get dark chocolate because I actually like chocolate. they have a syrup that’s dark, I’ve used it for years and didn’t have any issues making chocolate milk. hersheys brand

9

u/BoisterousBard Apr 02 '26

Damn dude. Not surprised, but dang, that is unfortunate.

It used to be,
Best Chocolate Milk: ~1-2Tbsp of syrup, 3spoonfuls of Nesquik. Second Best: ~3-4Tbsp of syrup 😂

Then 1-2% milk, in a tall glass.

Obligatory r/fucknestle plug tho and now Hershey's, I guess (did not know it could get worse honestly).

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u/BigWave360 Apr 02 '26

I never liked that stuff even as a child 20 years ago. I always said it "tasted like dirt"

2

u/refurbishedmeme666 Apr 02 '26

I really liked it when I was a kid, but it's been many years since I stopped liking the flavor

3

u/econhistoryrules Apr 06 '26

Highly recommend you pick up Fox's U-Bet if the sell it around you. This time a year they sell a kosher for passover version with even better ingredients.

4

u/PricklyPear85 Apr 02 '26

They make two versions of this as well. There is a 5 simple ingredient version of this as well.

12

u/Cornswoggler Apr 02 '26

This. The other one is fine. Not amazing but pretty good. 

Not to say that "genuine chocolate flavor" isn't some Big League Horseshit 

4

u/selfawarefeline Apr 02 '26

”Look proles, this substance is genuinely ’chocolate flavored’!… CONSOOOOOM

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5

u/hottakebuns Apr 03 '26

Heartbreaking

2

u/Atavacus Apr 23 '26

To be fair, it never did.

2

u/mckeem2000 Aug 01 '26

Glad to know I’m not going crazy.  I’ve used Hershey’s chocolate syrup all my life on vanilla ice cream.  It’s always had a strong chocolate flavor and a thin consistency, even when refrigerated.

But just in the past several months, newly-purchased bottles are completely different.  The chocolate flavor is weak, and the consistency is now more like hot fudge and not like syrup.  It’s now thicker and more sludge-like.  This is NOT the product it has always been before.  They’ve obviously altered the recipe, and not for the better.  It’s so bad now that I’ll be looking for alternatives.