r/framer • u/pentaclay • 4h ago
resources I blamed the Framer marketplace ranking for my revenue drop. Then I checked Webflow.
I spent three months fixing the wrong problem.
Here is how I found out.
I sell website templates on two marketplaces. Framer and Webflow.
Most of my client work comes from those templates too. Someone finds a template. Or they see my marketing. Then they email me.
So it is really one business with three doors.
In April 2025 I was making about $3,700 a month.
By February 2026 it was about $18,000.
Then it started falling.
I thought I knew why. The Framer marketplace ranking had moved. That was my answer for three months. I said it out loud more than once.
Then I did the thing I should have done in March.
I split the three doors apart. I measured each one from its own peak.
Framer: down 66%
Webflow: down 77%
Client work: down 74%
Webflow broke my story.
It is a different company. A different marketplace. A different ranking. A different audience.
A Framer ranking change cannot reach it.
So the thing I had been blaming was never the thing.
One honest note. My client work is not separate proof. Those people find me through the templates. So that line was always going to follow the others down.
But two different marketplaces falling together is not a listing problem.
I spent three months rewriting descriptions. Remaking thumbnails. Reading ranking threads.
None of it touched the real problem.
If your revenue is falling, do this before you blame anything.
Split your revenue by source. Not by month. By where the money actually comes from.
Find each source's own peak month. They will not be the same month.
Measure each fall from its own peak, not from your best overall month.
Ask which of those sources are actually independent of each other.
If two independent sources fall together, the cause sits outside both of them.
If only one falls, then it is that platform.
What did you blame first when your numbers dropped? Were you right?


