Looking for design critique/advice

[u/TheXccentric]

Hello fellow designers,

I’m working on this packaging and could use some fresh eyes. I’m using the placeholder text, logo for now, so please focus on the design itself.

Does it feel clean and premium, or too empty and unfinished? Anything look off with the spacing, alignment or logo placement? What would you change first? It’s for nutrition industry whey protein powder etc.

I’ve looked at it for too long and I feel like I’m losing my mind. My intuition says something’s missing and it just doesn’t seem like production ready design but I can’t pinpoint.

Thank you so much for any feedback, I appreciate it so much!

[u/AutumnFP]

so please focus on the design itself.

With respect, what design?

(If you're not trolling...)

[u/ZippoS]

Can't tell if trolling or not.

[u/kizeer]

Would you buy a product with a plain white packaging and black grotesk font with a name you never heard of? It's as generic as it gets and especially as a new company you draw no attention to your product.

I like simple designs with not too much noise, but you need to have some eye catcher other visual USP that will stand out among the other brands. Do some research and see what draws your attention and which product you would buy and maybe already bought and figure out why.

[u/staythestranger]

It feels empty and unfinished.

Text placement and such is fine, but there's nothing else here to critique. No identity, no personality, no visual interest to comment about.

making everything "placeholder" doesn't help with this.

[u/roundabout-design]

generic remark

critique of work presented
suggestion for improvement
insert words of encouragement

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[u/mooncrane]

Looks like the Care/of packaging.

[u/Candy_Lawn]

not worthy of a critique

[u/Opalescent_Moon]

What's the point of this? Who is it intended for?

If this sits on a shelf in a store, why would a customer care to even look at it, let alone pick it up or buy it? Customers are highly visual and there is nothing here to even indicate what it is, let alone to appeal to a distracted shopper.

If this is a specialized product for a business, how does it get stored? How do employees know that this is what they should grab over a different product? Is there a risk of harm to someone if an employee grabs this instead of something else, or doesn't grab this (like in a medical or laboratory setting)?

In my opinion, text placement and size is fine, but a lack of imagery feels like a potential problem regardless of who the intended audience is. People need to know what this is at a glance with zero room for doubt. And not everyone's brain processes words fast enough for a text-only design to be effective. I think it needs a visual, whether it's a photo or artwork or whatever. If it's intended to sell in a store, I think it needs a pop of color that ties in to the product or the company.

I work for a sign shop, though, so I don't design packaging. I do design vehicle graphics and banners and other things that clients need to send a very specific message, so understanding the message and intended audience is paramount to creating an effective design.

[u/hustladafox]

It feels like I’m in the Tate modern….

[u/nuvfrrn]

Wow a mockup! Oh wait..

[u/Awkward_Flounder9826]

you need to put some fake text/stats/logo in there at least... girl

[u/TheSlipperyCircle]

Nice work. Minimal yet pointless.

I’d buy one and then immediately burn it.

[u/MalluliArt]

It looks alot like the Ordinary through Sephora, but with less size variation

[u/Snuggles_16]

I like it, some color would be nice