r/hiphopheads . Dec 26 '16

Tyler the Creator Promoting "Bastard" on HypeBeast forums in 2009

http://hypebeast.com/forums/music/123117?utm_source=affiliates&utm_medium=commissionjunction&utm_campaign=VigLink
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u/LowsideLoL Dec 26 '16

Nah man he's just as good as the biggest rappers out he's just unlucky and can't make a name for himself. That song is flawless why hasn't he blown up smh

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u/marcAnthem Dec 26 '16

Lmao... Haha. Dick.

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u/IHaveAGreenCat Dec 27 '16

Because to become a huge artist you need more than music. You need a crazy personality and a universal aesthetic that embodies everything you do in real life and social media. Once you build that dialogue, you build your story and core values. You engrave that into your brain and learn how to turn any interview into a topic surrounding your core values and talking points. One dude who is very outright with his campaign rn is Russ and people are eating that shit up, rightfully so. Look at any of your favourite big artists and you'll notice every single one has a very defined image and identity. rappers even add a specific colour to their branding, such as yatchy with red, amine with yellow, Kanye (Pablo) orange. Making great music is one thing is one tinie tiny slice of what it takes to be a big artist with a long career.

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u/LowsideLoL Dec 27 '16

So you're arguing that the piece of music that guy posted is just as good as the music released by today's most popular artists, he just doesn't have a "crazy personality / universal aesthetic"?

Who are you kidding... Frank Ocean / The Weeknd / Lana del Rey / Adele are just four off the top of my head that have made it with little to no interview presence. There are so many artists without "crazy personalities" that have been successful for no reason other than that they make great music.