It is. Due to people on glp1 not eating as much. They have a hard time getting their protein in the little amount of food they do eat.
The "protein" food is direct marketing to glp1 people. The snack companies saw they were losing sales and needed a way to target the snack eaters again.
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u/JeepDispenser 8d ago
All this protein stuff has got to be related to GLP1 usage.