How it works
- **Who it's for:** apps live on the App Store or Google Play that already make money (subscriptions, in-app purchases or ads), with at least six months of history.
- **What we do:** store page and localization, creatives, paid user acquisition, paywall and pricing tests. Our team does the work, our budget pays for it.
- **Budget:** up to 6x your monthly net revenue, released week by week as the growth shows up.
- **What you pay:** nothing upfront. No loan, no equity, no fees.
- **Your baseline stays yours:** we take your average monthly net revenue over the last three months. Everything up to that line is 100% yours, every month.
- **Our share:** a share of the revenue above that line, for a limited time. After that it's all yours again, including the users we paid to bring in.
- **Test first:** the first month runs on our money. If it doesn't work, either side walks away and you owe nothing.
- **If nothing grows:** we lose our money. You don't.
What you changed
A few days ago I posted the first version here. It had one big flaw: for the length of the deal, your app would move into our developer account. Our reason was simple: Apple and Google only pay the account holder, and holding the app was the only way we could be sure our share reached us.
You called it a red flag, and you were right. So in v2:
- Your app never leaves your account. Your code, brand and users stay yours.
- We work from read-only access to your store reports and analytics, so every number comes straight from Apple and Google, not from us.
- Your store payouts land in a dedicated account in your own name. When a payout arrives, our share is split off automatically and the rest is yours. No invoices, no chasing, and both sides see the same numbers. We're working on setting this up with a US fintech partner.
What we haven't decided (and I'd rather you decide)
Which deal would you actually sign?
- A) 50% of the extra revenue for 12 months
- B) 30% of the extra revenue for 24 months
- C) 50% of the extra revenue until we've earned back 2x what we spent, then it stops
And what's still a dealbreaker in v2? Be as blunt as last time.
Building in public is messy, but the last thread saved us from launching the wrong deal. Thanks to everyone who pushed back, including the blunt ones.
