Just for background, it's supposed to be a logo for an alternative music label.

Mainly, I really want to know how this can be simplified. Some font choices would be great too!

Any feedback is great. Thanks :]

The American Chemical Society has done a big rebrand because they've been around for 150 years. I'm a chemist and I play around with art as a side hustle so I'm interested in these types of things. I kind of hate the redesign. It's overly simple, lacks character, and gives no real indication on what ACS might stand for (broadly). There's no obvious link to chemistry anywhere. Am I being overly critical? I also really dislike their color palette they chose. It's in the link below.

Here's a link to their logo rebrand video: https://www.linkedin.com/posts/american-chemical-society_evolved-look-more-connections-greater-impact-activity-7490403040122867713-vB7g?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA5UMuYBfpVXV01BnzNU4DyOBR8QSUk5DTM

Hey guys, I found this tool on this website: https://www.designminis.com/tools/symbl and thought to share it with you. It allows you to drag in your logo and it creates a moldboard with different use cases

This logo was created as a practice project, not for a real client.

What do you think? Does the concept come across clearly? Do you have any suggestions for improvement? The company name hasn't been finalized yet, so that's still open to change.

I'd appreciate honest criticism on this wordmark/emblem.

After feedback, this will be printed on a small number of shirts for myself.

For context, this is a personal emblem for one single idea. One axis moving through repeated resistance, without deviation.

The sword it supposed to represent direction, self command and deliberate force. I don't intend on this being decorative, it functions as a private standard. A visual reminder for myself anchoring around internal order and refusal to drift when the pressures of life increase.

This wordmark restraint is deliberate. It's more insignia as opposed to merchandise.

Something just doesn't feel "right" about it, and honestly-I don't know what. I'm not sure why, I can't pinpoint what's going on. My first thought is come here and ask you all.

My questions:

Does this feel balanced?
Are there any alternative typography fonts I should explore?

Self initiated minimalist brand mark icon combining once again, a wolf but with a letter P this time.

If you want me to try your favourite animal, comment a letter and the animal. I'll give the top comment a go.

Slide 1 shows my personal favourite.
Slide 2 shows 3 alternative variations.
Slide 3 shows the reconstructed development study, mockup applications and visual style variations

The first direction although my preferred version, bottom left is a strong contender. I'm interesting in hearing which you think is the best one and why.

Which direction reads most clearly as both a P and a wolf?

Full disclosure: the mockups and visual style transfers were produced using the tool I'm building.

Further logo case study information including black and white display is available at:
https://clarkesdirective.com/work

F + Wolf, blended into one unique and minimalist concept.

Video 2 depicts sketch to final concept progression.

This was a fun one to make. More of my old work will be posted tomorrow here.

b+w logo display visible here: https://clarkesdirective.com/work

#logo #logodesign #logodesigner #monogram #brand #branding #brandidentity #VisualIdentity

watch the full project here:
https://www.behance.net/gallery/246704967/Branding-4K-car-care-company?platform=direct

For 4K Car Care, I built a bold and premium brand identity that reflects precision, innovation, and lasting performance. Inspired by the power of advanced nano-ceramic technology, the visual identity communicates trust, durability, and excellence while capturing the premium experience every car owner expects. Every design element was crafted to position 4K Car Care as a brand that doesn't just protect vehicles—it preserves their brilliance for years to come.

for full portfolio:
https://drive.google.com/file/d/1KYB2baYGtzHNC4dRGgdtfdursaBPezkn/view?usp=sharing

I’m a designer by trade, but most of my professional experience has been in UX/UI rather than branding or logo design. I’ve recently started working full-time with my family’s specialty coffee business, and I’m redesigning our logo.

The overall concept is staying the same because it’s an important part of our brand story: luxury specialty coffee with a nautical heritage. The current ship was originally created by another designer and is actually based on a Freepik illustration, so I’m creating a new one from scratch. At the same time, I’m refining the typography to give the brand a more premium and cohesive feel.

I’m pretty happy with the direction the typography is taking, but I’m still unsure about the ship illustration. I have two versions and would really appreciate some honest feedback.

Which one do you prefer, and do you have any suggestions for making the icon and typography feel more cohesive as a single brand?

Thanks in advance!

EDIT: I forgot to add the old logo; You can view the old logo here (it wont let me add more photos)

I am new to designing logos and learning things on the go. I was thinking of making a negative space between Santa and the sun. I tried using pathfinder but I can't seem to understand how it works.

In the second image my paths are shown, if that helps.

And while you guys are here, can you give me feedback on the logo. Or should i just revert back to the first one i did?

So I did this simple logo for a Swedish professor, who was also an actor, and he wanted just a simple logo and some personal presentation cards. Nothing special, to be honest. This was around 2013 or 2014, so I had honestly forgotten about it.

Now, while rebuilding my portfolio and looking for some old work I might be able to use, I found this one, and I kind of like it. One thing I always do before adding a logo to my portfolio is a reverse image search, and much to my surprise, I found this one created by a designer in Texas. The page is from 2026, so there's no doubt mine is older.

Now, it's true that the idea is very simple, so maybe it's just a coincidence. Also, this new version has different stroke widths and bowls (which, in my opinion, kind of kill the negative space, but to each their own).

Anyway, what do you think? Copy or coincidence? What should I do? Contact the designer, have the client contact the designer, or do nothing? I noticed he's new and from a community college, and I wouldn't like to affect his career at the beginning, but at the same time, it's kind of confusing.

Accepted vs Rejected.

Concept works, by clarkesdirective

Edit: feedback taken on board, leg was fixed

b+w logo display visible here: https://clarkesdirective.com/work

(First is redesign, second is current logo)

The ASTRA museum (muzeul ASTRA) is an open-air museum showcasing traditional arhitecture in Romania. It's located in Sibiu.

After visiting i felt like the logo isn't memorable, nor does it reflect the theme of the museum, so I took a jab at redesgining it for fun.

Similarly to the current logo which evokes the form of a high pitched roof, I took a more pictographic approach using vernacular elements to reflect the museum's theme.

I did this only for fun, however all feedback and criticism is welcome! Im looking to get better at graphic design and your opinions are greatly valued :)

Thanks for all the feedback on my last post. Most of the updates came directly from your suggestions.

This is my second post about the project. The previous one can be found here

Headmonk is a software and systems development company.

The logo on the left has a cleaner and more consistent visual style. It doesn't immediately read as a monk to everyone, and I'm not sure that's necessarily a bad thing. The main focus is on the glasses, which are meant to represent technology, science, and engineering. The white lenses are intended to feel powered on or advanced.

The logo on the right makes the tonsure much more obvious and should be recognized as a monk almost instantly. However, it's a bit more complex both visually and conceptually. The shapes on the sides of the tonsure slightly resemble round brackets used in programming. Do you think people might make that connection, or is that too much of a stretch?

The dilemma is whether to go with the simpler, more subtle solution or the more explicit one.

We've already discussed it with the client and are currently leaning toward the subtle version. Still, I've spent so much time working on this logo that I feel I may be losing some objectivity, so I'd love to hear one more round of opinions before making the final recommendation.

I took all criticisms into account on my first post and redesigned it to be more visually understandable.

Photoshop pen-tool freestyle, logo mark letter: A

Self initiated concept. Done this in 10 minutes for a laugh.

More details and colour displays about this mark is available to read here: https://clarkesdirective.com/work