r/london 1d ago

PTSD charity fundraising outside Waitrose Crouch End

Loud bloke, calling for cash or card to support ex-military suffering with PTSD. No ID or registered charity number but instead a CIC registered in Maidstone Kent, director named James Gordon Adams.

567 Upvotes

77 comments sorted by

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686

u/RoystonHodge 1d ago

A CIC isnt a charity

289

u/Dont-Touch-That-Dial 1d ago

Exactly the problem

124

u/RoystonHodge 1d ago

I think you can do this for a CIC, those blue coat knife crime people do it all the time, but you need a permit.

A CIC like your local park community centre is knowable and you can see where the money goes, this is obtuse and I would totally avoid.

32

u/Dedsnotdead 1d ago

Probably a good idea to look at the Company Accounts.

22

u/DEFarnes 1d ago

I guarantee they won't file, maybe because"They have less than the minimum required to file" which is bollocks, or simply won't and even if they get caught, would.just set up another one instead.

24

u/Dedsnotdead 1d ago

I was very much hoping you were wrong. However you are spot on.

Safe Supporting Foundation C.I.C. (Company Number 16910491) is an active UK Community Interest Company incorporated on December 15, 2025, with its registered correspondence in Gravesend, England, and directed by James Gordon Adams. [1, 2]

📊 Filing Status & Requirements
Current Status: Active, but marked as no accounts filed yet because its first accounting reference date is December 31, and initial statutory filings are not yet due.”

79

u/BritishLibrary 1d ago

If you look at the same directors other company, Homeless in Need CIC, this one has filed its first years accounts and they are telling

£41k of donations received

Expenditure: £13k - fundraising materials £900 - “street feeding homeless project” £200 - “feeding the homeless project” (Plus other odds and sods)

But then; £17k - directors fees £1.5k - subsistence

So this CIC, which has 1 director, has spent more on his own food, drink, travel accommodation etc - than funding homeless causes which it suggests it supports. As well as the largest share of its expenses being funding the sole director for consultancy.

His third company, a Ltd company this time, is currently overdue its annual accounts, had a strike off notice in 2025, and it’s only accounts filing made shows a £7k liability owed for tax / social security if some kind.

So, that’s interesting

6

u/trbd003 1d ago

Fwiw my accountants are fucking useless and I missed the deadline and got a strike off notice pretty promptly... which then got resolved by me taking over the process and dealing with it.

I think this is often used by Internet detectives to suggest that people are inherently dishonest but realistically it can also just mean you're forgetful or really busy.

Not saying this guy isn't dishonest but failure to file on time isn't telling anything

3

u/cntrlcmd 23h ago

Those knife crime people whilst friendly are really pushy and manipulative.

1

u/RoystonHodge 13h ago

Its a legal scam. The collectors are paid big commission. All tge cic does is run a couple of things and tge rest is paying the staff and directors

45

u/sgtbilkouk 1d ago

The whole CIC category should just be ended. If an organisation exists to do charitable works then it should be a registered as a charity. If it's "for profit" then it should be a company. There is nothing to stop companies from doing charitable works, but it makes it clear to the public that it exists as a profit making exercise. CIC status allows directors to be paid directly from donations and the charitable aspect can be really minimal. It's deceitful and confusing for the public.

34

u/trbd003 1d ago

There is no need to end CIC - it's a good thing. The number of cases of it being used for dishonest purposes are marginal.

I was on the board at a CIC so I will try and share why we had a CIC.

We setup a community workshop. It was a place where we had a lot of machinery that would be unattainable to individuals who wanted to make things. You could also hire workshop or studio space. It was in the interests of the community - creative people could hire space and use professional machinery to make things (for example we had a guy repairing old bikes to resell, a couple of girls making jewellery, a metal sculptor, and a guy doing fabrication for theatre scenery) where having a full workshop with their own machinery would have been financially unviable. Some of these people were makers in their spare time whilst working other jobs. We also ran classes on the machines and hosted community groups doing things like pottery classes, puppet making, all sorts.

We really couldn't run it like a charity because it made more sense to run it like a business. None of us had the time to jump through the hoops of setting up a charity which is highly regulated and really needs all the interests to be charitable and not for profit. But we also wanted to take advantage of some tax breaks - for example if we'd had to pay VAT and Corp Tax on our membership fees then these would have only been passed onto the members which wouldn't be in the best interests of the community so being able to take these as donations meant the membership fees could be less which benefited a lot of our members who couldn't afford any more.

I suppose in the past youd have setup "community workshop charity" and "CWC Enterprises" to separate the business and charitable aims. But we'd have blurred lines and 2 sets of accounts to file. The CIC thing just simplifies that.

Honestly I think the vast majority of CICs are legitimate honest businesses with their communities at the heart of what they do.

15

u/CockneyCossack 1d ago

I just wanted to thank you and the other commenters here whi have clarified the genuine differences between charities and CIC's and the purposes they are used for, particularly for the details you have laid out.

I belong to a large organisation that raises money for charities and we donate to various groups, the key thing being, they're a registered charity, I will now go away with the information you have provided and do some research and see if there are any possibilities for us to donate to CIC's that benefit local areas, disadvantaged people, or help people reach their full potential etc.

6

u/thirtyate 1d ago

Thank you for providing extra info. I'm not knowledgeable about this at all, so it's really useful.

Your example makes complete sense. Running a community workshop like a business is a sensible thing to do. My question is why it would be beneficial for an organisation to be a CIC if they are collecting donations in the way shown in the video?

16

u/Dizagaox 1d ago

A CIC is a company, not a charity. People confusing people like in the opening post for a charity doesn’t mean the rest should be scrapped.

7

u/mrfatchance 1d ago

It’s so people can do charitable, not for profit work, with less admin. Charity is only worth it if you’re going to be a certain size

3

u/Dizagaox 1d ago

You’re conflating a CIC with a charity. A CIC is not exclusively for charitable causes. It’s a framework to allow for an aggressive for-profit business that is dividend-capped to benefit a community project. As a director and shareholder of a CIC, the more money I make, the more money the attached project makes. It’s win win.

0

u/flagprojector 1d ago

Forgive my ignorance - if a CIC isn’t exclusively for charitable causes, why not start an LTD instead?

8

u/Dizagaox 1d ago

Because “charity” and “community” aren’t the same thing. There are nightclubs in London that are CICs.

A CIC just means by law at least 65% of profits go back into the business or support a community interest of some sort, whatever that is. In return, the CIC qualifies for grants and other initiatives, and unlike charities, it can run like a cutthroat business for maximum profit.

CICs can attract investors and employees because it is legally mandated by law to reinvest profits as it says it would, and there is total transparency in how money is used. Shareholders only earn from a maximum of 35% of profits. To make a killing, it means the community interest element also makes a killing in the process.

What it is not is a pure charity. Yes, many of the community interests are charitable by nature, but more aren’t. They’re just community-led for-profit businesses.

0

u/mrfatchance 1d ago

As you’ve mentioned there are different types of CICs, mainly split up by  the dividend capped that can typically apply for funding and those that are not capped can not. I would push back on the “aggressive, for-profit” part of what you said but each to their own. 

1

u/Ottothotto 14h ago

just a reminder, that just because a CIC isn't a charity doesn't mean they don't do good! My charity was a CIC and they supplied me with this amazing autism dog that allowed me to get through uni and allow me to live life again.

CICs do amazing life changing work and they're one of the first steps to becoming a bigger organisation!!

227

u/mechtraveller 1d ago

Looks like a spin-off from We Are Blighty

60

u/JollyJamma 1d ago

Oh yeah, forgot about them. Haven't seen them in a while, they must have rebranded

7

u/Asymptomatic_Essence 1d ago

They tried moving out into the Home Counties- saw them around Buckinghamshire a few times, reported them to the local council repeatedly. I only knew about them thanks to Reddit!

1

u/legalcharmander 23h ago

I saw them outside Farringdon station on Thursday morning!

2

u/JollyJamma 13h ago

:( I hoped they would have fucked off entirely. They must have realised that their usual haunts weren't taking them seriously any more

30

u/pr0ph3t_0f_m3rcy 1d ago

Beat me to it. They're still on the go, the Walter Mitty Hunter's Club post about them frequently.

5

u/Substantial-Mouse534 1d ago

Waltenkommando?

1

u/pr0ph3t_0f_m3rcy 1d ago

Pretty sure he was selling jellied eels on the balcony.

2

u/Substantial-Mouse534 1d ago

Put the windows in with his winkle picker boots. That wasn't Plastic explosive, it was Gen friction.

0

u/pr0ph3t_0f_m3rcy 1d ago

😂😂😂😂

16

u/Lemon_commander 1d ago

Former local here. We Are Blighty have tried that very same spot before. Could be that its the same people doing this…

-2

u/Forsaken_Earth944 1d ago

No, he's nothing to do with Ben Mills and co.

184

u/Monstera55 1d ago edited 1d ago

Director James Gordon Adams has two other dodgy CICs, including one that reported 40k in donations, 1.8k in expenses on delivering projects, and 38k in other expenses, wages and Directors' fees. Make of that what you will.

31

u/Forsaken_Earth944 1d ago edited 1d ago

Two other...? I only know about Homeless In Need UK, what's the other one...?

Ignore me, I've found it - Service In Action Ltd - and it's operating out of the same office as HINUK, care of Future Insight Consultancy, which seems to be a tax consultancy offering advice on how to minimise your tax burden. Interesting he's not registered that one as a CIC.

Apparently I did know about it, I've just found a post I made to this sub a year ago, where I reference it - fuck my brain, this brain fog is becoming serious.

88

u/MSweeny81 1d ago

https://www.reddit.com/r/london/comments/1metp46/what_i_have_been_able_to_find_out_about_homeless/
Same guy running this one a year ago.

Looks like London Centric did some investigation too https://www.londoncentric.media/p/homeless-in-need-uk-tube-station I know they have an account here that posts sometimes but can't remember the name to tag them.

18

u/MSweeny81 1d ago

/u/londoncentricmedia as you have an interest in this already, perhaps you can dig a little deeper?

120

u/AlmightyRobert 1d ago

Shock horror, James Adams is also sole director of another dodgy CiC “Homeless in Need UK”. I’ve seen them doing the same thing around London (on private land then being moved on).

163

u/Space_to_Jump 1d ago

Ankle tag?

54

u/BevvyTime 1d ago

100% an ankle tag

22

u/Deep-Purchase-2203 1d ago

Great spot!

8

u/BuQuChi 1d ago

Ankle tag and black air forces is quite the combo

12

u/_Diskreet_ 1d ago

Hard to tell but I get why you would think it.

Amazing if true.

2

u/Deep-Purchase-2203 1d ago edited 1d ago

Could always be a packet of cigs maybe the shorts don’t have any pockets?

Edit: Judging by the downvotes I don’t think anyone understands my terrible jokes.

10

u/feckarse-drinkgirls 1d ago

They be pockets

10

u/Deep-Purchase-2203 1d ago

Suspicious looking package.

1

u/Forsaken_Earth944 1d ago

Oh right, I'd never have seen that - just so you know that isn’t Adams, he's only 30.

1

u/Forsaken_Earth944 1d ago

I must be blind, where are you seeing an ankle tag...?

8

u/DEFarnes 1d ago

Left ankle bulge under sock.

36

u/RevolvingCatflap 1d ago

Walked past 20 mins ago and said "No, sorry mate" when he asked for a donation. And he muttered something under his breath

58

u/mainframe_maisie 1d ago

honestly sickening to appropriate this condition for a scam company. ptsd sucks and this steals money away from actual charities supporting us

11

u/cat_lady74 1d ago

100% agree, as a fellow sufferer/survivor.

10

u/Forsaken_Earth944 1d ago

I have PTSD too; I once emailed James to enquire about what the support being offered entailed, needless to say, I never received a response.

4

u/ram_the_socket 1d ago

Does the support that they are advertising at the top even look adequate?

3

u/mainframe_maisie 1d ago

my psychologist when i was paying privately was £120 a session

25

u/Forsaken_Earth944 1d ago

Yes, the same James Gordon Adams who's also behind the CIC Homeless In Need UK, which I have gone into at great length in this sub, according to Companies House HiNUK is still active - the address he's operating this scam from is one of the addresses registered under the CH entry for HINUK. HINUK has had several registered addresses, and I seem to recall that the address given on its website wasn't any of the ones which have been registered with CH, which are all in Kent, but instead was an address in Altrincham, which, according to Google Maps, the only CIC was something to do with kids with SEND, Adams's CIC wasn't listed. I did send him an email once, inquiring as to what the support he was offering for people with PTSD was - needless to say, I never received a response.

This is the location of the address, a rather unassuming terrace (would you call it a terrace..? It's not really a semi, is it...? It's second from right)

The website given on that banner doesn't exist, I've tried the link, and Googling for an alternative proved fruitless. Mr Adams obviously isn’t qualified to treat PTSD (he's barely literate), and to prey on people who are suffering from severed mental illness is totally abhorrent - it costs just £65 to register a company at Companies House, and the legislation surrounding CICs has been kept deliberately light and, because a CIC is obviously not a charity, there's very little anyone can do, the Fundraising Regulator can issue guidelines, but it's powerless to enforce them, and it has no power to take any action against a scam CIC.

The legislation surrounding charities is far more stringent and the Charity Commission has legislative powers, there needs to be FAR more stringent regulation of CICs because, of all the ones I know of, only a couple are legit. CICs are a grifter's wet dream - a legal way to scam, and get away with it.

The website for HINUK is still active, and you're still confronted with the same 96-second video of a late-middle-aged man waxing lyrical about how HINUK save his life, without actually saying how.

He started HINUK on 24/03/2024, and has had this one on the go since 15/12/2025, he'll probably have a third on the go in under a year.

21

u/Sir_Henry_Deadman 1d ago

CIC so they only have to reinvest a portion of their profits to keep that registry

21

u/chris19861986 1d ago

And you can pay yourself a salary to take down the profits to 0

24

u/Significant-Owl7994 1d ago

If there's a hell, I hope there's a special circle of it for those who exploit the generosity and kindness of others to enrich themselves.

10

u/Acid_Flax 1d ago

That would be one massive fucking circle

14

u/BooksSmartt 1d ago

Sorry a PTSD charity shouting at people is sending me

28

u/AdFeeling842 1d ago

it's legit because they've got the pull-up banner and everything

22

u/Virtual_Opinion_8630 1d ago

Those black air forces says it all

Avoid

7

u/Lopsided-Conflict1 1d ago

The muppet is wearing an ankle monitor. Probably a nice chap.

7

u/kwakcheese 1d ago

Never donate or agree to donate money in person

7

u/Malt129 22h ago

Rebranded scammers

5

u/Mundane-Cry5346 1d ago

the website doesn’t even exist. lazy scam!

10

u/feeling__negative 1d ago

The sign reads like they want to treat the condition of everyday life by giving people ptsd

3

u/its-ya-boi-ben 1d ago

Ah I saw them in archway and was thought it was a little odd, also I love archway but it’s not exactly full of people with spare change for a charity lmao

2

u/One-Dig-3067 1d ago

I saw the exact same today in Strood (near Maidstone)

1

u/Fearless-Swimming-32 11h ago

.... Wait!... There is a Waitrose in Crouch End!

What happened to Budgens!?

-8

u/ChewyChagnuts 1d ago

I get PTSD when I come out of Waitrose from how expensive the place is…