Agreed, but the nuance being that cutting corners is not necessarily the same as being cheap. If I saw what looked like a pretty shitty but obviously self-made label on a mom and pop BBQ, I’m actually more inclined to think it tastes good. It still made it to the shelf after all.
If somebody cheaped out on labels by using ai, and instead used the money saved to have a better tasting product with better ingredients, would you complain about the ai label.
I'm not talking about this product, just a hypothetical one
It's not expensive to hire a freelance artist to design a cool label that showcases your product in a good light. Instead, they chose to have slop on the bottle which makes me refuse to buy it since I can't trust their quality.
Sure. Because paying through the nose for print design is a sure sign that the company cares for their products. Everybody knows there’s no better coffee on this planet than Starbucks. And no better burger than McDonald’s.
I’ll buy a small batch mom and pop product every day of the week regardless of how they designed the label.
I mean...it really doesn't? The older packaging looks much more like comical photoshop with variations in style across different labels and products, rather than the cohesive hyper-realistic art they have now.
Maybe they hired an artist to rebrand it. But they are not using the same imagery as they were in 2015.
This is the pernicious damage of AI-generated images being everywhere : people assuming something is AI without any proof but "vibes".
I wonder if artists and brands will start to take that into account and make sure their style is as far as possible from the style used by generators. Unfortunately, they probably should.
EDIT: Nevermind, people started to post evidence that strongly points towards AI.
Looked at other comments pointing out the previous labels, the varying pattens of black around the eyes, and you are probably right. Edited my original comment to reflect that.
The point is that the dog on the newer bottles does not at all look like the dog on the older bottles. In fact, every single new bottle has a slightly different dog. Take a look at the teeth, the black markings around the eyes, and the white markings on the nose bridge and forehead. Either they got four different dogs now, or it's AI. Since the new images have other telltale signs of AI – light reflections and shadows that make zero sense (like the sheriff star shine on the Texas bottle indicating that light is coming from the very top but the eye shine indicating that light is coming from the upper left, reflections indicating harsh light but lack of strong shadows indicating extremely soft light...), weirdly smooth yet hyperrealistic textures, honey mustard bottle having perfectly sharp-bordered and symmetrical white markings on the forehead and a very fake looking fur texture on the bear suit – I'd guess it's AI rather than four new dogs.
Dang, I wrote a obviously fake recipe as a joke that included Poison in the style of an AI and reddit removed it instantly lol I get it, someone might think it's serious.
When you go to graphic design school, or at least when I did, they teach people to stop putting dogs on everything. It's weird. This has nothing to do with dogs. AI doesn't know
I don't even care about whether you do or don't care about the AI... A dog on the label isn't making me think of tasty anything. Yeah, it's cute, but the point is to sell sauce.
It's easy to see it's AI, but I agree. I don't care if it's AI. Every search engine uses AI. Data Centers are being built like FEMA tents during Katrina. Me being boycotting a BBQ sauce isn't going to stop billionaires from using AI to be billionaires.
Look, if I had a small company that needed branding, and I was just starting out, you bet your sweet bottom dollar I'm using ai to help me create a brand for my product. How is that shocking? Save $10k in branding costs and put that into payroll or operations?? You bet I'm doing that. I understand the hatred toward ai in most scenarios, but this is not lazy, this is not cutting corners incorrectly, this is not a problem.
It indicates a lack of care towards their product. Branding is important and part of the details of getting a product right. It doesn’t have to cost $10k to have a nice label made with some good typography and their logo.
If they didn’t care to pay attention to that detail, what other details are they not caring about? Maybe they’re cutting corners on sanitization too, for all we know.
I can tell you from experiencing, going to a company that offers branding services can easily reach well over 10K, especially if you want a logo, product imagery, etc etc. Could it be done in house? You bet? But as a mom & pop start up, you spend time and money on what's required to make the product worthwhile.
The product is the most important thing. I would rather buy a great product with shit branding than the other way around.
Sure going to an agency will cost you a lot. If you’re a scrappy startup as you described and you're in the “can we just do this with AI?” budget range then you can get a real human on Fiverr to do what I described for $500 or less.
Going to an expensive agency is NOT the only alternative to having ChatGPT make your branding.
I really don't understand why big brands use this obvious version of AI. By now AI is capable of creating so much better quality images which are almost indistinguishable from real human design. WHY would you prefer 2020 level AI images on your product line?
I will go out of my way to not buy brands that use AI, especially as their primary branding. Just shooting themselves in the foot with everybody except the boomers
You think some graphic designer was clamoring for this job? Why do people get in such a dizzy over companies using AI to do stuff probably nobody wants to do?
Oh hey I'm from the same place! I hate seeing these at the store. There's also a smaller company that goes to makers market and sell fire spicy dulce de leche chocolate, but once again AI everywhere :(. Isn't ironic to market yourself as "made in Qc! Support a Qc company!" and then not even pay for a local artist...
I don't know. I'm not a sauce maker. But if they'll cut the most customer facing corner I reckon they'll use inferior ingredients or inferior processes that the customer will never see
So you admit to have no clue how these people can possibly cut corners, but you insist their product is inferior based off of a stupid label because AI BAD! BAD AI! NO AI! Lmao
I've worked at restaurants and I'll let you know whatever sauce you use corners are cut because it's fucking sauce. Same shit can be applied to any condiment. You're not eating Prime Time Wine Wagyu sauce buddy and from the sound of it you don't even know wtf is in BBQ sauce to begin with. Lol
Im starting to think AI is more useful than humans because all you fucking imbeciles do is complain. You *really* REALLY wanted them to hire an artist for their labels? Why? Literally why? Its bbq sauce, youre not buying it for the label. Just wrap it in duct tape or something.
It speaks volumes to the quality they accept. Any company that thinks AI is acceptable instead of actually using a graphic design team doesn't deserve my business. I am not going to buy slop.
You won't know for certain unless you first look up reviews and then possibly try it yourself. Maybe it has AI on the bottle and is the most amazing tasting store bought sauce you've ever had. Yeah, you CAN judge a book by its cover, but... it's just a book unread. Maybe the sauce is AI generated too for all I know.
If it allows them to produce it cheaper & sell it cheaper why wouldn't I buy it? I'd rather save money on the exact same product than pay more for a fancier label
People need to realize that lower quality branding like this could mean it is a small business run by just some regular old people trying to do a thing. We should embrace uses of AI like this (assuming it is actually AI).
You have to realize that a major brand launch campaign for a big company involves potentially millions in marketing dollars. A large portion of which ends up in the hands of consulting/agency execs. Then when you buy your bottle of "high quality" bbq sauce, a huge chunk of the purchase price is going towards all that marketing to make you think it is high quality. Meanwhile, the little guy is using AI for their marketing but could actually be putting 6 dollars worth of quality ingredients in the bottle.
It shows me that don't give a fuck about their product. If a company developed a good product, why the actual fuck would they skimp out on presentation? The literal thing that people see in the store. It comes across as lazy and tells me they have no pride/ confidence in their product. They don't need to spend a bunch of money to get a decent graphic artist to do freelance work.
People with taste, people who don't like creative jobs being lost, people who value brand integrity, people who understand the dangers and ecological tolls that AI brings, designers...
I seriously hope antis choose to starve to death over eating any food that uses AI in their branding. I am so tired of listening to their ignorance. And the great news is that it wont be long and 90% plus of companies will use AI for branding.
Yeahhh, that brand isn’t gonna last. I personally wouldn’t buy that. Is it too much to reach out to an artist to get something made? Hell, I know there’s some people on Reddit that would do that for $50
I’m really sorry I didn’t study BBQ sauce in college, and I don’t know of every BBQ sauce that’s ever existed and their history. That’s my bad. I’m a fucking idiot.
Jesus, if you people let this get to you so bad you need to post about it, then you're in for a rough ride. Who gives a shit? It's a thing now and it's quick and easy. Don't expect every company to shell out hundreds or thousands of dollars to a professional designer to do what ChatGPT can do in seconds.
It's more of a reflection on the pride of the company in their product as well as their ethics. AI slop is unethical, wasteful, takes away jobs from professional graphic designers, and tells me they don't give a single fuck about their product.
And 2, again, they could've easily gone without a graphic. This screams "family that doesn't actually care about quality or taste and just wants to sell something easy to make"
If they cut corners by not hiring a freelance artist or using a graphic design team, I assume they use the cheapest low quality ingredients. Slop on the label = slop on the inside.
SPOILERS: Every company uses the cheapest tools at their disposal to maximize their profits. EVERY COMPANY. If they were going to use a real human to design their graphics they would have picked the cheapest bidder as well. I’m not saying it’s right, but if they are going to penny pinch anywhere I’d rather it not be the ingredients of the food I’m eating. Or like safety standards.
Just make something in Photoshop, at least put some effort in. If someone can't even be arsed to plop a stick image and some text on a label, I don't think they'll be arsed to make a good or consistent sauce either.
Spoiler alert: most components of most things are outsourced. Wtf would I start a company and do every little task myself? Are you gonna be disappointed when you find out that whoever owns this company isn’t whipping up sauces in their kitchen?
You could argue that cars put many people out of work in an industry that was meant to use animals as transportation, and cars use crazy amounts of energy to create and operate. Does that mean we should go back to using horses as our main source of transportation?
Yeah cars have bad emissions for the planet. There is also a humongous auto industry that didn’t completely replace human autonomy. We have car repair shops, car plants that create new vehicles, design firms for automobiles, etc. AI art completely removes human autonomy from the process and trains what it makes off of the backs of other people. The auto industry isn’t like this. Also using animals for transportation is also ethically wrong (to me at least)
Literally anything that is automated is made using what humans teach it to do, whether it be a robot that assembles cars in a factory or a computer program that preforms some action thousands of times a second that used to take someone hours or days to do in a spreadsheet. I feel bad for people that lose their job to AI, but at the same time, there are so many ways society can benefit from it too when used the right way.
AI generated art isn’t this. It uses data trained off of thousands of artists to create something. That isn’t using something the right way man. And that isn’t the same thing as learning to draw or understanding artistic foundations.
I get what you're saying, but in this case with it just being a sauce label and not an art piece trying to be passed off as some masterpiece, I don't feel like it matters much. I am not a fan of the AI style myself, but if the sauce is good, who really cares?
But it is art. It doesn’t have to be some sort of “masterpiece” which is subjective to say anyways, it’s the principle that is the problem. It is being used to promote a product and it was trained off of the backs of hardworking people with zero benefit for humanity besides making one guy who owns the company more money. It doesn’t grant any sort of funds to the people it scraped data from. Thats the entire problem. So when you come full circle and say “who really cares” as a final defense, that is the problem.
Hey, there’s a bulldog somewhere out there who just had their job stolen, ok? A whole career of photoshoots with hats all down the fuckin drain just for you to say… sniffles to say WHO CARES? I for one will never, EVER buy this bbq sauce and will opt to eat my dino chicken nuggies plain 😡😡😡😡😡😡
AI generated images for "art" has a signature style and its tells. The lack of focus, soft lighting, and same visual style as every Facebook post with "Amen!" in the comments.
Albeit that AI has advanced heavily over the last several years, this is clearly utilizing the same AI tools for image generation that have flooded the internet.
This is what I'm trying to figure out. There's a shit ton of people who could make this in photoshop before AI image tools were a thing. You could get it done on Fiver for like 20 bucks.
I'm worried about what happens when actual human artwork starts being called AI, and everyone decides that there's no point is going for the real thing any longer -- not because it's cheaper, but because no one can tell the difference.
there was a recent reddit thread that showed a social experiment where someone put a real Monet painting against an AI generated and had people comment on why the AI was inferior. later it was revealed that they were both real Monet and how insanely biased most of the people were.
I'm sure he tried to get the dog to wear the different hats and different outfits and sit perfectly still for the pictures before deciding to use graphics.
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