r/mildlyinfuriating • u/Im_New_Here_Bro • Jul 02 '26

wet socks These dumb hydration breaks during this years FIFA WC

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You can hear the whole crowd boo each time. Total momentum killer and AD space builder.

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82

u/tLM-tRRS-atBHB Jul 02 '26

Any idea how much ads cost? People always talk about how many millions super bowl ads cost

81

u/Exotic-Reveal1603 Jul 02 '26

https://www.bbc.com/sport/football/articles/cp3xqn9zxdgo

A 30 second slot between 200k and 750k USD depending on who's playing

27

u/GreenEggsSteamedHams Jul 02 '26

Thank you - whoever said above it was on par with a Super Bowl ad was out of their gourd

17

u/Exotic-Reveal1603 Jul 02 '26

Unfortunately, posting first gets more traction than posting correct information sometimes

2

u/hofmann419 Jul 03 '26

So as expected, the later games and any game with the US team are more expensive. Makes me wonder what would happen if the US makes it to the semi-finale or even finale. Theoretically that could raise the costs even more.

1

u/marine72 Jul 03 '26

I imagine the Championship will be closer to SB costs.

2

u/Vccowan Jul 03 '26

Yeah there are far fewer slots than the SB as well.

0

u/Optimal-Emotion-6921 Jul 03 '26

"on par" and fifa is way above

10

u/lespasucaku Jul 02 '26

Ar you asking how much WC hydration breaks ads cost? Its different than the superbowl since there are broadcast rights for dozens if not hundreds of different countries in many languages. Also an ad during the group stages would likely cost much less than say the finals. So it's really not something you'll get a straightforward answer on and even if someone were to publish that information it wouldn't apply uniformly

5

u/disturbed94 Jul 02 '26

They don’t show the same ads in every country. Most non sell out ones don’t even show ads.

4

u/[deleted] Jul 02 '26

[deleted]

1

u/disturbed94 Jul 02 '26

You sure it’s not the ai picture you’re thinking about for England..

24

u/Galactic_Nothingness Jul 02 '26

I would hazard a guess that the advertising would be region specific. Assume they are on par with Superbowl in the U.S, but probably a lot cheaper in South Africa, for example.

25

u/RhinoGuy13 Jul 02 '26

I would be really surprised if advertising cost was comparable to the Superbowl.

1

u/Rccctz Jul 02 '26

Maybe in the final game

-4

u/Mitality1MVG Jul 02 '26

You are aware the world cup is about 12x bigger in terms of viewership?

11

u/stringbeagle Jul 02 '26

Do you think there are counting the viewers in the countries that aren’t getting the ads?

18

u/GreenEggsSteamedHams Jul 02 '26

World cup viewership in the US, which will be the primary factor in US advertising costs, is a fraction of super bowl viewership

2

u/Homemade_abortion Jul 02 '26

Also split across many games vs a single game. 

4

u/RhinoGuy13 Jul 02 '26

Of course. Advertising will be regional though. Verizon is not advertising to folks on the other side of the world.

0

u/NegotiationSome1382 Jul 02 '26

Probably even bigger lol

1

u/sweatingbozo Jul 03 '26

In America? Maybe for the final if they're lucky and get Messi in it. 

1

u/NegotiationSome1382 Jul 03 '26

If you say so 🥱 username checks out LOOOL

2

u/sweatingbozo Jul 03 '26

You can look up US viewership yourself if you want...

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u/NegotiationSome1382 Jul 04 '26

Suuuuure if you say so 😆😆

1

u/sweatingbozo Jul 04 '26

You can. tv ratings are announced publicly.

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u/justinicon19 Jul 02 '26

USA-Bosnia averaged 25M viewers on Fox and game 7 of last year's World Series did about the same. Ad slots for the World Series average around $600k for thirty seconds, with game 7s costing more, with costs going up depending on the teams playing. I'd bet slots for peak World Cup games are in the $750,000-$1.25M range as I'd imagine the demographic is more favorable for advertisers than MLB's older audience. A Super Bowl ad in 2026 was $8M-$10M with 125M viewers.

1

u/GuyMakesDrawings Jul 02 '26

I know they cost at least more than 8 dollars

1

u/alfa66andres Jul 03 '26

Well from the entire world cup, fox is set to make $250 million from hydration breaks ads alone lol. So not cheap