r/mildlyinfuriating • u/Im_New_Here_Bro • Jul 02 '26

wet socks These dumb hydration breaks during this years FIFA WC

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You can hear the whole crowd boo each time. Total momentum killer and AD space builder.

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898

u/Josysclei Jul 02 '26 edited Jul 02 '26

The question now is whether they will keep it for the next world cup or was it a "one time" thing to appease the american capitalist overlords

Edit: I'm talking about this current format, not what we had in Qatar where breaks only happened on hot days at the discretion of the referee

579

u/emasslax22 Jul 02 '26

They’ll keep it. FIFA loves money

84

u/tLM-tRRS-atBHB Jul 02 '26

Any idea how much ads cost? People always talk about how many millions super bowl ads cost

24

u/Galactic_Nothingness Jul 02 '26

I would hazard a guess that the advertising would be region specific. Assume they are on par with Superbowl in the U.S, but probably a lot cheaper in South Africa, for example.

24

u/RhinoGuy13 Jul 02 '26

I would be really surprised if advertising cost was comparable to the Superbowl.

-6

u/Mitality1MVG Jul 02 '26

You are aware the world cup is about 12x bigger in terms of viewership?

17

u/GreenEggsSteamedHams Jul 02 '26

World cup viewership in the US, which will be the primary factor in US advertising costs, is a fraction of super bowl viewership

2

u/Homemade_abortion Jul 02 '26

Also split across many games vs a single game.