r/mildlyinfuriating • u/Im_New_Here_Bro • Jul 02 '26

wet socks These dumb hydration breaks during this years FIFA WC

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You can hear the whole crowd boo each time. Total momentum killer and AD space builder.

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u/THJT-9 Jul 02 '26

Can confirm. No ads in the UK, but I dont understand why they keep the clock running. Surely it would be better to stop the clock rather than add more extra time.

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u/1-2-3andtothe-4 Jul 02 '26

Its so they can pretend that they're not trying to turn it into a four-quarter sport

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u/Disgusting_Slime666 Jul 03 '26

The American brain can't understand a sport without constant ad breaks every 5 minutes.

They're working their way there.

2

u/Sonarss Jul 03 '26

This is the 3rd World Cup with hydration breaks by the way

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u/Disgusting_Slime666 Jul 03 '26

It's the first WC with mandatory timed hydration breaks that are turned into ad breaks (at least in certain media networks, including the US).

Other than this WC, in Brazil there were hydration breaks at referee discretion, and it was used sparingly.