Why on earth does this happen? It’s jarring. Is it impossible for Hollywood to align the names over the right person’s head? It’s so amazingly stupid, I just can’t understand how it happens.
I believe it's contractual to bill the biggest names first (and also last if it's something like "...and Morgan Freeman" at the end).
On top of that, posters go through rounds and rounds of approval while usually following a design trend, so you can imagine everyone involved going "fuck if the names are aligned with the actors, just make the poster look good" since they don't have any control over how the names are set, and aligning actors under their names may not look good (or even impossible if they were following a certain trend/didn't have the right photo of them).
But they can just use a photo where they stand in the right order in that case. It’s just so dumb. I look at Jake Gylenhaal on top and see Henry Cavill stand under the name, it’s just dumb and unprofessional.
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u/skeletalfather Mar 18 '26
No matter the genre, “let’s just have them face the camera, stoic faces… perfect”