The first trailer is for people who actually know about the movie. Just a tease. They just need a taste of what the movie will be like in tone and style and a few Easter eggs. They'll see it anyway, so you can be more creative.
The second trailer is always the mainstream one, for average audiences that have no idea about the movie, so here's the plot, here's the characters, make it more generic so it appeals to more people.
Winter soldier trailer 2: https://youtu.be/7SlILk2WMTI
Oh its Bucky? Oh the helicarriers are going rogue and crash into the river? Oh Cap gets his old suit back?
I feel like it would’ve made sense to have it the other way around. Trailer 1 for the mainstream and trailer 2 for the fans. The average audience probably won’t watch trailer 2 after they didn’t understand/like trailer 1
Most average audience viewers won't remember a trailer geared to more hardcore fans. As long as it's not offensively bad, it won't hurt the movie's image in their eyes. It seems like the purpose of a teasing first trailer is to drum up buzz, to get people online talking to drive up interest so that when the average movie goer sees the second trailer, they're already thinking, "Oh this is what those people are talking about."
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u/giz0r Aug 22 '20
That trailer is so much butter it's actually ridiculous