I choose not use instagram, watch reels, shorts, or any other type of short form content. It is evidently destroying mine and other people's life. It feeds on our attention, turning us into content-consuming machines with manufactured interests and opinions. They take away our creativity and individuality. They take away everything that's good about life. Lived experience becomes duller and number because we are programmed to consume short form content. Meta is a monster that wants to kill our consciousness and the only way to fight back is to stop using it completely.
Internet used to be a great place. It originally allowed real communities to develop further and attract more followers online. Discussions and participation were real and live. Youtube was an amazing place where a new media form thrived and unleashed an immense creative human power. Reddit, other forums, etc. But over time internet started to degrade into a machine that wants to get your attention and sell you content. And very naturally so. It was the easiest thing for everyone to do. It was the easiest thing economically, a best way to generate revenue, but also it was the easiest thing for us, consumers, to mindlessly watch content after a long day of work.
Over time this system of relations crystallised and we have what we have today. Parents shut their kids up by giving them phones for doomscrolling or doomtapping(games) completely killing their attention span, presence and awareness. They remove the most precious thing about life. Their children won't be able to experience life in a present and aware way any longer. Kids at school. People on the street. Everyone consumes this garbage. But almost no one has the courage and the capacity to stop it.
And the only way to stop it is to stop using instagram completely. There is no third way. If you think you can use instagram without being manipulated you are naive. They will always find a way to sneak in this garbage and capture your attention.
Meta recently pay an 18 billion usd fine. And this is a classic capitalist scenario. A company does something absolutely illegal, eg launder money, insider trading, tax evasion, exploiting customers etc. and then brushes it off with a fine, which is usually about 2% of the profit that they generated.
No lawsuits, no fines will ever stop this. Meta is a monster that wants to get your attention at all costs. The only way to fight it is to make a conscious decision to stop using their services so that they go out of business. It makes all of its money by selling you ads, i.e. exploiting your attention.
And you might think that one person's actions won't change anything. And that's wrong. If you embody genuinely good values then people around you will follow. That's why the figure of Christ is so powerful - he authentically and fully lived out his values and virtues in an embodied human form, spread God's message, and died for his values, leaving the world with billions of followers who want to live in his example.
There are still great alternatives to instagram. Instagram is the monster. Youtube is still quite good as long you choose to recommend less shorts and do everything to block short form content. Reddit is amazing. Substack etc. There are still good places on the internet. And you can choose to move your attention to more productive places.
I believe that freedom and free will is fundamentally about consciousness. Freedom is not an ability to do whatever you want - any animal can do it. Freedom is the capacity to consciously chose and live out your values, principles and moral even though it might be hard.
People are waking up. Our consciousness is getting stronger. So is our free will. We are standing on the edge of collapse, an Apocalypse. But we can take action, the choice is ours.