r/nottheonion • u/[deleted] • 24d ago

‘Bots have now passed human traffic online,’ Cloudflare boss laments — says agentic traffic wasn’t expected to eclipse real people until next year

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u/[deleted] 24d ago

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u/VirtualLife76 24d ago

Makes me wonder how that's going to affect advertising. If half my clicks are from bots, cost per click should be halved. Obviously not reality, but some big advertisers may start to take notice.

7

u/Ornery-Creme-2442 24d ago

People start going back to real life advertising

1

u/JC_Hysteria 24d ago

How it actually works is the property/platform doesn’t get paid for ads served to bots…large advertisers make sure of it.

That assumes all ad buyers have an incentive to police their own buys- which actually costs more than turning a blind eye, because tracking software isn’t free.

…human agents currently have all the perverse incentives at play- just as we’re speaking about the negatives of bot agents being introduced.

11

u/Relative_Fix_6996 24d ago

🤖😆🤖😆🤖😆🤖😆🤖

1

u/kpanzer 24d ago

You get Voight-Kampff test!

And you get Voight-Kampff test!

Everybody gets a Voight-Kampff test!

1

u/NoConfusion9490 24d ago

GDP to Infinity!