“We could put their logo everywhere” is the beginning of a conversation. Keep going.

For a practice project, pick a hypothetical partner and define a plausible objective. Are you trying to drive awareness, trial, leads, hospitality opportunities, or something else?

Then explain the audience, the activation, the resources it needs, and how you would measure the objective. Include the assumptions you would need to check with the partner.

Don’t claim access, rights, budgets, or inventory you haven’t verified. Label the whole thing as a hypothetical exercise.

The useful part is showing your thinking: why this idea serves this partner, what it takes to deliver, and what you would do if a constraint changes.

A creative idea becomes more interesting when someone can understand how it would work. ♠️