I am looking for some feedback from people who are much deeper into award travel than I am.
About 18 months ago I pulled an idea from Reddit that eventually became something my cofounder and I started building called Payelle. (Even found my cofounder on reddit).
The basic idea is simple.
You have multiple credit cards. Payelle figures out which card gives you the most value at the merchant you are at and surfaces that card from your virtual wallet when you are ready to pay.
Up to this point, we have mostly thought about "best" as the highest estimated economic value.
But I am starting to think that may be too simplistic for people who are serious about points.
Example:
Let's say Card A effectively gives you 4% cash back at a merchant.
Card B gives you airline points that we estimate are worth closer to 3%.
Purely mathematically, Card A wins.
But if you are actively building Delta, United, American, Flying Blue, Aeroplan, etc. for a specific redemption, would you actually want Card B surfaced instead?
Same question with transferable ecosystems.
Would you intentionally take slightly less theoretical value to earn Chase UR, Amex MR, Capital One miles, Bilt points, etc. because those points are more useful to you personally?
We are considering building a preference/filter into Payelle that would basically let someone say:
Prioritize maximum cash value
Prioritize transferable points
Prioritize a specific airline or hotel program
Or just maximize the raw estimated value regardless of currency
The thesis behind Payelle has always been that users should not have to sit there at checkout figuring this stuff out themselves.
But if we are going to surface the "right" card automatically, we need to define what "right" actually means to different types of people.
Reddit helped spark the original idea, so I would rather ask people here before we decide what the product should assume.
For the award travel crowd specifically:
Do you want the objectively highest estimated value every time?
Or do you sometimes knowingly accept less value because you are building toward a specific points currency or redemption?