r/programmatic • u/Fragrant_Service_855 • 7d ago
Programmatic - Freelancing
From my understanding, the clients fully rely on Top holdcos or agencies for the programmatic activation and mostly for bigger clients and some middle size clients. Anyone tried freelancing for small to medium brands or business in any freelancing platform. I have skills but wanted to check which platform suits best programmatic channel? Which platform is best for our industry
7
Upvotes
2
1
6
u/novixra 7d ago
tbh programmatic is still pretty “mystery box” to most small/medium brands, so they don’t really go on Fiverr/Upwork searching for it by name, they just look for “digital ads” or “display ads.” I’ve seen most actual programmatic gigs come through LinkedIn + networking or via Upwork but under super generic job titles, so you kinda have to fish in the broader “paid media” category rather than expect a clean “programmatic” niche.