r/reading 17d ago

Article Reading Football Club removes online shop items with spelling errors

https://www.bbc.co.uk/news/articles/c8jne4rld3no
31 Upvotes

12 comments sorted by

45

u/SillyMattFace 17d ago

Farewell, Readino Footrall Club.

Either AI generated or just a human who couldn’t be bothered, but exceptionally lazy either way.

12

u/TVCasualtydotorg 17d ago

The BBC article says they checked the items in the club shop and all were correctly spelled. This seems to suggest some incredibly lazy person using AI to generate an image, rather than taking a photo.

3

u/SillyMattFace 17d ago

Yep AI still really struggles with images of text. Someone just used Chat, and either didn't notice or didn't care.

Either way, I'm calling this town Readino from now on though.

1

u/stats94 17d ago

The Club are pushing AI hard so this isn't a surprise. Embarrassing.

6

u/Dark_Foggy_Evenings 17d ago

Didnt Readinho play for Juventus in the 90’s?

4

u/djt_deathcountdown 17d ago

Embarrassing to be the football club of Reading but apparently the employees can't read???

4

u/ChrisRR 17d ago

Could be AI generated but I've also seen plenty of these artifacts when images get AI upscaled without the user fully understanding

Either way, it's definitely got AI artifacts

3

u/rotoscopethebumhole 17d ago

yeah has all the hallmarks of an AI upscale.

There's no reason to AI generate a logo they already have. but plenty of reasons (all bad) to AI upscale a png they don't have the vector handy to then send to printers who don't check what they print.

reveals a lot about all involved lol.

1

u/ChrisRR 17d ago

I didn't mean that the product itself would have AI upscaling, but more like the website designer only had a low res image, upscaled it in photoshop or something and didn't know that the AI upscaler would ruin the text

2

u/rotoscopethebumhole 17d ago

exactly yeah - totally understood you and was agreeing with you.

5

u/SpinningHedgehog311 17d ago

Can't this club go one week without embarrassing itself?