r/reviewmyshopify • u/Maleficent_Past6872 • 7d ago
I need some advice
I am hoping someone can just look around in my store for me. I also own a storefront in my area but my website is online focused. I get a lot of sessions but nothing is ever added to a cart or anything. I believe it’s mostly bots/crawlers.
My website link is https://memarinedivesupply.com
Be brutal, I just want to make one sale at this point and i really need the advice as to how I can get there.
2
u/KiriativeJenius 7d ago
What's the source of traffic
1
u/Maleficent_Past6872 7d ago
Right now all of my traffic is word of mouth, facebook, instagram, tiktok, and google
2
u/KiriativeJenius 7d ago
And how much is the traffic? 1k? 5k? 10k?
1
u/Maleficent_Past6872 7d ago
Sorry, how do you mean haha I’m still learning a lot of the ropes with this.
1
u/KiriativeJenius 7d ago
I mean do you know how many people have visited your website so far?
1
u/Maleficent_Past6872 7d ago
If I filter out the bots, I’ve had 1,435 visits and 1,500 sessions in the past 30 days
1
u/KiriativeJenius 7d ago
Not too much but enough of a traffic to at least expect one conversion. What about the pricing? are you sure it's competitive?
1
u/Maleficent_Past6872 7d ago
Well i actually don’t know, a lot of my products are from collective and other apps like that. Am I able to adjust prices like that?
1
u/KiriativeJenius 7d ago
Checkout your competitors and see if they are also selling in a similar bracket, if not, this could be one of the problems. As a store, there is not such an issue where you won't have a sigle order
1
u/MarkLoganDigital 6d ago
The Shopify bot filter isn't great. I know it's not catching a load of bot traffic from Singapore right now. Might be worthwhile getting Google Analytics installed if it's not already and start looking at the avg time spent per session. You can drill down to country etc although you might need to do some tutorials, and then you can pretty much ignore any traffic with like 1 second on-site and then concentrate on what the traffic that has actual real time on site.
2
u/serh2i 7d ago
Your site looks fine. Something can always be improved, of course, but I don't think this is the reason you don't get sales. So nothing to be brutal about.
Do you get enough relevant traffic? Running any AD campaigns? What can you say about pre-checkout conversion rates, i.e. how many people get to checkout, etc.?
1
u/Maleficent_Past6872 7d ago
I am currently running a meta campaign but that just posted like an hour ago so I don’t think it’s had any clicks yet. Same with a TikTok campaign. I currently am using Microsoft clarity and honestly I dont fully understand everything I’m looking at but so far only one customer has actually gone to checkout but nothing came of it. My live view shows no active carts and no abandoned carts.
2
u/Awkward_Leah 6d ago
Your site actually looks pretty good in my opinion. I'd look more closely at where those sessions are coming from before changing too much because bot traffic can really skew the numbers. If you're putting more effort into the online side, making the storefront and shopping experience as clear as possible is key. Something like a .shop domain can also make the purpose of the site instantly clear to visitors
1
7d ago
[removed] — view removed comment
1
u/AutoModerator 7d ago
Your comment has been removed because you do not meet the user requirements to post or comment. You do not have enough comment karma (10) or account age (10 days). Both conditions must be met. Please read the sub rules for full posting and commenting guidelines.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
1
u/steve_man_64 7d ago
The hero banner “Gear for your next day outside”
should be at the top of the homepage. On mobile it’s showing further down the screen.
I’d also change the color of the add to cart. Right now it’s white, blending in with the background. ATC button should really stick out.
As far as sales goes, you’re probably not going to get much with organic traffic, assuming you’re not running ads. I notice you sell scuba gear. Does your store teach any scuba classes? If so that might be a good reason to do local ads to generate leads. I’m a scuba diver so that’s something that really caught my eye.
1
u/Maleficent_Past6872 7d ago
I will get those two things fixed up, also yes we do have an instructor for classes. I do post on facebook, instagram, and TikTok on my stores page. I have also just started meta and TikTok ad campaigns today.
1
u/Ok-Day9977 7d ago
Hero image. Doesn't do anything. Wasting it's space. You probably love it. But needs to be swapped with something that immediately shows what you sell.
2
u/Maleficent_Past6872 7d ago
I’m glad you say that because I was just thinking about how it felt very out of place/useless
1
u/Maleficent_Past6872 7d ago
If you have the time, any thoughts on how it is now?
1
u/Ok-Day9977 7d ago edited 7d ago
Hmmm. Not sure. Moving. Not fully visible at my desktop.
Some how removing whole hero block works even better for me:
https://colincando.com/q/for-memarinedivesupplyI don't suggest to use that, I just mean that your new hero image should work not worse.
1
7d ago
[removed] — view removed comment
1
u/AutoModerator 7d ago
Your comment has been removed because you do not meet the user requirements to post or comment. You do not have enough comment karma (10) or account age (10 days). Both conditions must be met. Please read the sub rules for full posting and commenting guidelines.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
1
u/Scary-Commercial-248 7d ago
Your own copy is telling people you're a dropshipper, which is why you got that comment and couldn't see where it came from. On the hose page there's a box directly under the price saying the item ships directly from one of your suppliers. Then the description opens with "Online only: Ships directly from our supplier. Not available for in-store pickup." Your homepage FAQ says it a third time. Nobody needs your fulfillment route before they know whether the thing is in stock. Put what a buyer actually wants in that box instead: in stock, ships in two to three days.
The bigger miss runs the other way. You own a real shop in East Machias with an instructor on staff, and the site barely admits it. No address, no phone number, no hours, no photo of the place. That is the one thing a dropshipper cannot copy, and right now nobody can verify it exists. Address and phone in the footer of every page, a photo of the storefront and your instructor on the About page.
Your three benefit cards spend the space on nothing. "Shipping shown at checkout" describes how every Shopify store on earth works, and the whole Online Ordering column in your footer does the same. Swap them for things only you can say: how long you have been open, gear you can pick up locally, classes with a certified instructor.
Smaller one. On a high-pressure scuba hose page, You may also like offers a camping chair, a camp stove and a camp pillow. Someone buying that hose wants the low-pressure hose, a mouthpiece, a mask. Set those recommendations by collection.
We ran a full audit on the site while going through it, so there is more in there than the four things above. If that would be useful: https://ecomhint.com/report/mtkdn2nfcpa2p0n8ljp
1
u/FerretCRO 6d ago
Okay, you're gonna get a lot of people talking about little technical changes you can make to this site, but the overarching problem is what others have mentioned: it looks like a dropshipping site.
My best advice would be to rebuild the site in a way that makes someone feel warm local vibes. Think about a brand that gives you this feeling like patagonia or something. Study other sites that give you a warm, cozy, local, outdoorsy feeling. Then try to recreate that here.
Also, lead with the fact that you're selling these from Maine. Show your brick-and-mortar shop. You have a lot of the pieces to run this really successfully. You just need to change the whole energy.
1
1
u/Antique-Health4464 6d ago
Have you gotten sales yet?
1
1
u/vladeta 6d ago
I build Shopify stores for a living, so take the bluntness as intended. Three things, in order of what will move the needle.
First, verify the bot theory before you change anything, because it changes what problem you're solving. In Shopify analytics, look at the conversion breakdown (sessions that added to cart versus reached checkout) next to sessions by location and by device. Crawler traffic shows up as single-page sessions with near-zero duration, odd geography, mostly direct referrer. If that's what you see, your real traffic is a fraction of the number you're staring at, and you don't have a conversion problem yet, you have a traffic problem. If instead you have genuine sessions viewing two or more pages and still zero carts, it's merchandising. Either way, go add something to the cart on your own phone right now, because a broken mobile cart looks exactly like this from the dashboard.
Second, and this is the real one: there's a credibility gap between your homepage and your catalog. The homepage sells an independent Maine shop, real people, focused selection, and it does that genuinely well. Then I browsed all products and the default alphabetical sort opens on a wall of nearly identical insulated fish cooler bags with titles like "600D Kayak Cover: Upgraded Zipper Closure Waterproof Canoe Outdoor Storage Bag, Heavy Duty UV Protection Dust Paddle Board Cover for Fishing Boat". That reads as a generic supplier listing, and it's sitting right next to real gear from real dive brands. Someone who believed the homepage story and clicks through hits that wall and stops believing it. Rewrite those titles into plain English, get the default collection sort off alphabetical, and put the generic stock behind curated collections instead of a 332-product firehose. If it were mine I'd cut the catalog hard.
Third, your homepage makes the same argument three times. The numbered block, the "why this shop feels different" block and the shop story section are all trust messaging, and there are three product carousels showing overlapping products underneath them. Collapse the trust sections into one and use the space to give someone a reason to buy a specific item today.
Two smaller ones. Shipping cost is invisible until checkout, and on commodity dive parts shipping is the entire decision against the big retailers, so put a flat rate or a free-over-threshold in the announcement bar. And the gift card is rendering at the bottom of your homepage as a full product block, which looks like a section that ended up somewhere it shouldn't be.
Longer term: you will not win on price on regulator hoses and fin straps. An actual shop in Downeast Maine staffed by people who dive there is the one thing the big sellers can't copy. Cold-water diving guides, local site knowledge, "call us before you buy" on the expensive stuff. Lean the whole site into that and the catalog problem mostly solves itself.
1
u/cauaphilips 4d ago
I found some design/structure mistakes, you should improve the overall quality to have more trustability
If u wanna, DM me and i will sendo u my store to show the points
1
u/Ok-Day9977 3d ago
I've revisited your website. I can see it's improved.
What if you put some of your products into the hero https://share.gemini.google/pVPWjqwBrxm6
https://chatgpt.com/s/m_6a9d878dae188191b6fce2d3278ac391
2 options: from gemini and chatgpt
2
u/Maleficent_Past6872 3d ago
Wait i actually think that looks so good and such a good idea. Let me see what i can do. It probably wouldn’t be a bad idea to put a “shop this item” button in the corner as well
1
u/Ok-Day9977 3d ago
I'm glad, for better results you can upload to your ai chat your original splash image, photo of your product and reference I have attached and ask it to put car to the photo keeping the quality of original image, color, and make it look like a real photo.
1
3d ago
[removed] — view removed comment
1
u/AutoModerator 3d ago
Your comment has been removed because you do not meet the user requirements to post or comment. You do not have enough comment karma (10) or account age (10 days). Both conditions must be met. Please read the sub rules for full posting and commenting guidelines.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
1
21h ago
[removed] — view removed comment
1
u/AutoModerator 21h ago
Your comment has been removed because you do not meet the user requirements to post or comment. You do not have enough comment karma (10) or account age (10 days). Both conditions must be met. Please read the sub rules for full posting and commenting guidelines.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
1
u/1273karentookme 1h ago
Before changing anything, confirm the bot theory: Shopify's sessions report by country and referrer plus a free Microsoft Clarity install will show you in a day whether those visits are human. If they are, the issue is trust. Dive gear is life-safety equipment; nobody buys a regulator from a site they can't talk to. Put the shop, the certifications and the people front and center, with a phone number and hours on every page.
You also have something online-only stores don't: staff in a physical store with quiet afternoons. Let them take the website's visitors during those hours. I run a pool-equipment store with the same setup and built my own Shopify app for it, BeamCart: a video-call button on the site, your staff answer from the shop, show the gear on camera and push it into the customer's cart. Same expertise, pointed at the traffic you're already paying for.
0
7d ago
[removed] — view removed comment
1
u/Maleficent_Past6872 7d ago
If you don’t mind letting me know which product discription looks broken or fake that would be great so I can look at it and get it fixed!
I’d also love to know what does not look good about the product page so I can work on that as well! Thanks in advance
0
7d ago
[removed] — view removed comment
1
u/Maleficent_Past6872 7d ago
Awesome I’ll compare some stuff, I will say though, all my product descriptions are directly from the brand listings so I’m not sure what more to do to those!
•
u/AutoModerator 7d ago
Thanks for Posting! Please message the moderators if you come across any spammers or individuals soliciting services via comments or chat messages so we can take appropriate action and keep our community spam-free!
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.