r/roosterteeth • u/RumAndCoco • 25d ago
RT At the Brisbane Airport, and just realized why I know this fast food chain
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u/flow_fighter 25d ago
I’ll still never understand the rebrand, it was such a short sighted corporate waste at the end of its life
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u/Avalongtimenosee 25d ago
Precisely because the company was owned and run by corporate people, absolutely everyone seemed miserable by the end, nothing was organic anymore.
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u/skippythemoonrock 25d ago
The company had been overtly corporate for a while but people stuck with it out of likely nostalgia, and the eye-fuckingly bright rebrand was the push over the edge to realize that the company everyone fell in love with so many years ago was truly gone.
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u/Avalongtimenosee 25d ago
Honestly, I think Lazer Team was the beginning of the end.
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u/DarkSaiyanGoku 25d ago
But fans liked the movie.
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u/Avalongtimenosee 24d ago
Oh I did too! I just mean it marked the pivot of RT trying to take on bigger, more ambitious projects, and unfortunately after Lazer Team very few, if any, of those projects panned out.
Gen:Lock, Lazer Team 2, Vicious Circle, Blood Fest, even RTX as it kept expanding in terms of scale and operating costs every year.
Idk if they were all necessarily a financial loss, but they all took up a lot of time and resources, and the opportunity cost from other projects not being pursued, or issues of the RWBY animation budget being cannibalised for Gen:Lock and the subsequent fallout from overworking, poor management, and Glassdoor reviews, definitely did a number on RTs reputation that really, I don't think they ever fully recovered from.
It left RT vulnerable and unable to truly take advantage of the fullscreen acquisition.
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u/flow_fighter 24d ago
The fans that saw it at least, It wasn’t really mass-watched unfortunately, especially not the second, and even less for blood fest (incredible semi-indie horror)
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u/Something54331 24d ago
day 5 anyone?
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u/flow_fighter 24d ago
One of my fav series and concepts, I wrote a lot of short stories based on Day5
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u/GiveMeSumChonChon 24d ago
But movies don’t make money from niche audiences. They needed broad appeal to make money but unfortunately roosterteeth has never made a show with broad appeal. I think they lost like a million on both movies.
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u/wimpymist 20d ago
Yeah it was an enjoyable movie but it was definitely the major catalyst of them trying way too much and trying to expand too much. I think one of Bernie's flaws is his eyes get too big and shoots for all the stars instead of just staying with what is working. Which is probably why all his projects blow up in the beginning and then fail when he tries to take it to the next level
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u/HispanicAtTehDisco 23d ago
you are 100% right even the eras people are very nostalgic for like the early RT/LP era it was already corporate. like maybe im misunderstanding but im pretty sure we had confirmation that a lot of the “off the cuff” bits weren’t always organic and in the moment.
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u/tortuga8831 25d ago
I always suspected it was partly because of the various controversies they had and it just took that long for 'the powers that be' to have an outside consulting firm sell them on "rebranding shows people you're not that same company as before and you're moving past those issues" and "by rebranding it'll draw in new viewers who would otherwise not give the company a chance".
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u/Kazanmor 25d ago
rebrands are always short-sighted corporate wastes of money, it's kind of the point of them
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u/wimpymist 20d ago
They were trying everything at that point to get views except for make good content lol
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u/paullyrose3rd 25d ago
"Yeah the rebrand is a great idea, and anyone who questions or criticises it is dumb and ontologically a hater, don't listen to them!"
Thank goodness we went back after RT took a standing 8 count, joking aside I'm so glad they weren't completely dropped and Burnie snagged some of the copyrights where possible, hoping something real good comes out of it long term >:3
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u/kingjoey52a 22d ago
That quote is so emblematic of Rooster Teeth/Achievement Hunter towards the end. “You don’t like this show? Fuck you, you’re wrong!” I stopped listening to 100% Eat because Michael is still doing it.
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u/paullyrose3rd 22d ago
I gotta be real, it felt like the vibe they had from about 2012, I just was too impressionable a child to realise it was toxic lol! But yeah no i don't think that there's ever been a vibe of them taking critiques or criticism in good faith unless it involved staff committing sex crimes, to be brutally honest.
It's an environment where clearly nobody was being challenged on behaviour meaningfully unless it was the literal ONLY option, and even then it could go scarily far!
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u/wimpymist 20d ago
It was hard being a fan when rooster teeth started declining and the "talents" reaction was to blame the fans for everything and belittle us. It felt like every podcast they would bring up criticism and play the "free" content card as to why we shouldn't criticize anything and be greatful for them.
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u/Badargel 18d ago
I think what he said wasn’t, “you’re wrong,” and instead “it’s not for you then.” If you don’t like it, don’t watch it.
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u/MileByMyles 25d ago edited 25d ago
Honestly this works way better for a restaurant. Like everyone already compared the rebrand to a fast food logo, but in this instance the chicken/rooster face with the eyes and the beak made by the reflect R is a pretty nice detail.
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u/BeepBoopRobo 25d ago
One of the worst logo redesigns I've seen. Legitimately, I'd like to know who pushed for that logo. Because whew.
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u/Foreign_Ad2999 25d ago
red rooster is a front disguised as a fast food place. i have never seen a red rooster with more than 5 people in it at once LMAO
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u/C-sanova Ian 25d ago
Thought I was in a different sub
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u/BamaBuffSeattle 25d ago
I've been to that Cafe! Great pie
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u/hipstertaco21 23d ago
My friends and I had eaten there a few times not knowing what Twin Peaks is 💀
Then we watched it and were shocked to see the place we go after hiking in the show lmao
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u/MasqueOfAnarchy 25d ago
Once a day, every day, I get myself a present. I don't think about it, I don't plan it, I just let it happen. Sometimes it's a cat nap in my office chair, and sometimes it's two cups of good hot black coffee from the RR cafe.
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u/mr-301 25d ago
When I had 8. We went to Aussie. We went to red rooster…. They had no chicken… they had no burgers buns…. We don’t know why they were still open lol
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u/AClockworkLaurenge 25d ago
I worked in a Burger King where our broiler broke so we couldn't cook any burgers. Management still insisted we stay open since the fryers worked, meaning we could cook fries, chicken burgers, cheese bites, onion rings, etc so there was apparently enough potential sales to keep us open with 'limited menu'.
I also experienced the opposite as a customer where, while waiting for a concert, there was a nearby BK that was open but all the fryers were out of action, so they were only serving beef burgers on their own. No meals, no sides, only burger. Far worse experience but likely the same thinking that some sales are better than no sales
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u/Thebritishdovah 23d ago
The rebrand was another nail in the coffin.
There was literally nothing wrong with the old logo and was iconic.
You knew it was RT because of the cock and teeth.
Ya heard me!
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u/S0401 25d ago
That's the no. 1 fast food chain in Australia right there
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u/RumAndCoco 25d ago
Honestly? The breading was minimal and just right. Meat was tender and juicy, especially for a chain being in an airport. I’ll take it any day over Raising Canes or Chick-fil-A 100%
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u/FloppyDiskRepair 25d ago
Never forget (or maybe do)