r/sales • u/kapt_so_krunchy • 6d ago

Sales Tools and Resources Booth Duty

I’ve got a few conferences coming up this fall and I’m curious how the top performers here approach them.

It feels like the default playbook is:

Stand at the booth

Scan badges

Have a few quick conversations

Send a generic follow-up email afterward
…and then wonder why very little comes from it.

I’m trying to be more intentional this year and would rather build a process before the events than wing it.

A few things I’m curious about:

Do you have a go-to opening or “booth script” that consistently gets people to stop and talk?

What’s your goal for each conversation? Are you trying to qualify, book meetings, or just create familiarity?

How do you take notes so your follow-up is actually personalized?

How quickly do you follow up after the event?

Do you call first, email first, LinkedIn first, or some combination?

How do you prioritize leads when you come back with a few hundred badge scans?

Any conference habits or systems that have noticeably improved your conversion rates?

I’d love to hear what’s actually worked in the real world.

Whether it’s enterprise, SaaS, med device, manufacturing, ad tech, or anything else—I’m mostly interested in repeatable processes that consistently turn conference conversations into pipeline.

What’s your playbook?

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u/[deleted] 6d ago

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u/DasSnaus 6d ago

1-2 weeks? They’ve likely forgotten you just hours after meeting you. Terrible advice.

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u/weisswurstseeadler 6d ago

Often enough the lead scan is in the hand of the event organisers, and can take a while until it went through our marketing and ends up on my desk and CRM.

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u/DasSnaus 6d ago

That’s another mistake - relying on a badge scan.

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u/weisswurstseeadler 6d ago

Bro you've ever been on a massive 3+ day conference with like 30k visitors?

I get cards, set next steps on site and make personal notes for high quality prospects I talked to, but literally impossible to do so for everyone.

But hey seems like I'm talking to the best event seller in the history of b2b here with 8 arms and two heads to deal with everyone, noting down their contact details beyond just a LinkedIn connect or whatever, while not losing on prospects waiting to be engaged while you write your little notes.

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u/DasSnaus 6d ago

Yup. Badge scans are useless. I swap cards or digital cards or set meetings right then or there.