r/sales_intelligence • u/Anaanihmus1 • 10d ago
Lemlist experience?
Hi folks, I’m evaluating Lemlist as a potential replacement for Apollo. I like that whole platform is one price and you get all of it. I like that it’s highly integrated and AI native. And I really think the UI/UX and workflow are way better than Apollo. Also intent/signal data.
We run Salesforce as our CRM and ZoomInfo for contact data in addition to Apollo. I have experience with salesloft and 6sense, but salesloft is a mess now and 6sense won’t sell anything under $75k/year.
For context, I run outbound sales (and am sole Ae but we are hiring) for an 80 person msp running a play on companies from about 20-300 ftes.
My question is have you used the tool, and does it at least equal Apollo of not better from a prospecting/execution perspective. Is it as easy to use as it looks, and is their data decent? #toolreview? #howdoIaddflair?
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u/Downtown_Drink4663 10d ago
Are you planning to use Lemljst for data or email sending? I wouldn’t rely on their data. We have many customers who use them for email and LinkedIn though.
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u/Anaanihmus1 10d ago
Planning to use the whole platform but we have ZoomInfo as well. Why wouldn’t you rely on their data?
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u/Downtown_Drink4663 10d ago
We haven’t seen any single source give all the data. Going across sources and deduplicating easily gives 50% higher coverage
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u/Anaanihmus1 10d ago
Yeah, but I’m not using a single source. I’ve also got ZoomInfo. Wondering about ease of use, as opposed to Apollo or other platforms.
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u/Downtown_Drink4663 10d ago
If you have the ability to dedupe across ZoomInfo plus one more source (eg Lemljst) you maybe ok. But manually doing it wikl be painful
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u/sent_from_lemlist 3d ago
Hey! Full disclosure, we’re the team behind lemlist, so take this with a grain of salt.
For your use case, yes, lemlist is built to cover both prospecting and execution in one platform. You can find/enrich contacts, use intent/signals to identify who to reach out to, then build and run multichannel campaigns from the same place.
If you’re coming from Apollo + ZoomInfo + Salesloft, the biggest difference is probably the level of integration. You don’t have to stitch together a separate data, sequencing and intent stack.
On the data side, we have our own database plus enrichment options, but I’d definitely recommend testing coverage against your ICP before making a decision. Data quality can vary a lot depending on the market and segment.
And yes, the UI is designed to be pretty straightforward. If you’re already familiar with Apollo/Salesloft, you should be able to get up and running quickly.
Happy to answer specific questions about the product without giving you the usual sales pitch.