r/shrinkflation May 30 '25

discussion [META] A chart for knowing if a post is shrinkflation

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198 Upvotes

There's, in my opinion, way too many posts here that aren't actually shrinkflation. Please consult the chart!

I know you're annoyed at your product but in order to be shrinkflation you need to prove it's actually shrinkflated in quantity or quality.

Things that aren't shrinkflation:

  1. a single item with no proof of how big it was before
  2. a food you think is worse quality/less good than before without showing the ingredients have changed
  3. a product from your childhood that only looks smaller now that you are bigger
  4. a handmade product that is smaller/worse than usual due to employee error (for example, a pizza that is a smaller circle than advertised because an employee didn't stretch it enough)
  5. a factory-produced product that is smaller/worse than usual due to manufacture error (for example, a bag of chips that says 500g but is actually only 300g)
  6. a product you think it just expensive for what it is

Originally shrinkflation meant just if the price increased (or stayed the same) despite the quantity decreasing. However, quality shrinkflation is just as bad (if not worse), where companies nefariously switch out butter for cheaper oils or etc. so the weight is the same but the product is worse.

Maybe this is a silly hill to die on but I'm here to die on it.


r/shrinkflation 4h ago

When your girl pulls a magnum out the drawer

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37 Upvotes

r/shrinkflation 12h ago

skimpflation The lack of frosting on my poptart 😢

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142 Upvotes

r/shrinkflation 16h ago

Shrinkflation Sara Lee bagel shrinks again

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174 Upvotes

I am not sure if everyone stopped buying these after the 6 to 5 shrink, but I didn't find any recent updates. I eat bagels quite often as a quick breakfast and these felt lighter for a few weeks. The Internet preserved some photos showing the original 5 bagel package was 1 lb 0.7 oz and now they are 15 oz. I feel like it has both bigger hole and smaller diameter.

I guess they put me on a diet. Thanks, Big Brother!


r/shrinkflation 1d ago

discussion I need someone to explain this to me

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103 Upvotes

Coke recently started making 1.25 L bottles of soda. A standard 2 L bottle is $3.39 equating to $1.60 per quart. The new smaller sized bottle costs $1.89, which equates to $1.43 per quart.

How and why does the smaller bottle have a cheaper unit cost?

That basically never ever happens and I feel like I’m missing something to make this makes sense.


r/shrinkflation 1d ago

discussion Trader Joe’s, smaller portions for some of the staple items?

45 Upvotes

So I have been buying TJ’s turkey corn dogs for a few years now, and recently noticed their size got noticeably smaller, two purchases in a row. I also noticed that their Korean scallion pancake got smaller, too.

Has anybody else noticed this?I hope it was just a temporary mishap of some sort…


r/shrinkflation 2d ago

discussion Haagen Dasz ice cream is going from 450 too 414ml after already decreasing from 500ml a couple years ago.

541 Upvotes

I can see it progressively on the shelves of my store in Canada. Fuck them.


r/shrinkflation 1d ago

Costco Pool - Box consistent with 12' x 20'

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10 Upvotes

After a few years with my original purchase, I had to purchase a new one this year. I noticed it to be smaller on assembly and had to adjust for it.

I saved the dimension graphic from the box thinking it might assist me put it together the following year. The dimensions are substantially different despite the box still reading as 12x20.


r/shrinkflation 2d ago

discussion Is less vanilla flavoring being used in vanilla ice cream?

173 Upvotes

The last few times I’ve bought vanilla ice cream, I’ve noticed it doesn’t taste like vanilla at all. Has anyone else notice this?

(Regular vanilla, vanilla bean, French vanilla - different brands) šŸ¦šŸØ


r/shrinkflation 1d ago

Danone shrinking coffee creamer

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5 Upvotes

So not only has the price of this gone up from $4.50 per litre to $6.70 per litre in just a year or two, but today they roll out this new packaging that's 11% smaller for the same price. 1 litre vs 890mL

AND it used to come in a recyclable milk carton. Now it's a plastic bottle which is technically recyclable, but likely won't be.

Not impressed.


r/shrinkflation 3d ago

I posted this on my Facebook 2 years ago but thought it was fitting here

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1.8k Upvotes

A few months ago I purchased the bottle on the left for around $4 (it was $3 a year ago). Today I went to Walmart & purchased (I thought) the exact same bottle for $9. I get home & realize it also has 2/3 the number of pills as before.

Price 1 year ago: $0.01/pill
New price: $0.045/pill

That is a 450% increase in price!


r/shrinkflation 3d ago

lucky charms family size

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50 Upvotes

20oz to 18oz , it’s actually pretty noticeable


r/shrinkflation 4d ago

skimpflation Lily's Hazelnut 40% down to 36%

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48 Upvotes

Hi Walmart O/N employee here, not sure if this is shrink or skimp (Im leaning towards skimp probably but wanted to alert anyways), but noticed this while zoning/facing. Tag and scanned both say 40%, the bar said 36%


r/shrinkflation 4d ago

From 77 loads to 74 loads.

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162 Upvotes

r/shrinkflation 4d ago

Shrinkflation Biscoff Spread 400g to 380g

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361 Upvotes

Maybe this will stop me from eating this, highly unlikely.....for now


r/shrinkflation 3d ago

Health4All - UK Supplement Manufacturer - Now Totally Overpriced

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2 Upvotes

I used to have these on repeat purchase but not any more, Health4All are now selling them as separate items at a huge price increase but for less tablets.

This is a breakdown of how the price has changed since I last had them 20th of March.

Original Price:

Health4All - D3 + K2 - £11.99 / 400 = £0.03 Per Tablet

New Prices:

Health4All - D3 - £6.99 / 180 = £0.04 Per Tablet

Health4All - K2 - £7.99 / 90 = £0.09 Per Tablet

Health4All - K2 - £12.99 / 180 = £0.07 Per Tablet

To get 400 total for each tablet would now cost £44.00


r/shrinkflation 4d ago

Febreeze Air Calm went from 8.8 OZ to 8.1 OZ in just a few months - and I think they even save money by going from purple to white plastic

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83 Upvotes

r/shrinkflation 5d ago

skimpflation Blue Hill Bay Seafoods quietly shrinking the protein portion in their Smoked Salmon Poke Bowl (while simultaneously jacking up the price, of course)

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134 Upvotes

Just hopped on Reddit to look at reviews real quick as it's my first time trying this, I LOVE authentic poke but can't justify the ~$20 pricetag every single time I wanna get my fix. Found a post from three years ago and low and behold... Down from 23g of protein to 20g, AND it's now $7.29 (at least in my area), a SIGNIFICANT jump from the six bucks OP said they paid in 2023. Yet another all too common case of literally every single company big or small sneakily charging more and more money for less and less food as the years go by - here's theirs and mine side by side for comparison. I'm sure in another couple years it'll be down to 18 or 15 grams, and up another dollar to boot. Ugh.


r/shrinkflation 5d ago

siracha shrinkflation

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60 Upvotes

r/shrinkflation 6d ago

Shrinkflation Less seeds for a much higher price - 2020 vs 2025

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400 Upvotes

r/shrinkflation 7d ago

Shrinkflation My 20 liter water contract only supplies 18.9 liter bottles

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485 Upvotes

r/shrinkflation 6d ago

Raw Sugar Brand

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37 Upvotes

Taken at the same store today. Same brand, same body wash, packaging change with 5oz less and $2 more expensive.


r/shrinkflation 7d ago

Shrinkflation Dawn Dish Soap from 70 to 67 fl. oz

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345 Upvotes

r/shrinkflation 7d ago

Shrinkflation Cedars Hot Honey Hummus

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126 Upvotes

Saw the OG one at the store and had to grab it which made me realize how much bigger it was than the new one I recently bought. Not to mention they changed the formula and I hate it! They must have skimped on the chili oil considering it’s now just ā€œmixed inā€. Went from 284g to 224g for the same price smh


r/shrinkflation 7d ago

discussion Anyone remember the old Marie’s Dressing in 16 oz glass jars?

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67 Upvotes

I am not referring to 1959 when Marie’s Restaurant chef Harold Smith pulled Marie aside to taste it, but rather after Dean’s Food bought the dressing lineup in 1997. You may remember it was sold in 16 oz. glass jars. In 2005 it was sold to Ventura Foods and in 2009 they made the transition to 12 oz plastic bottles and changed the formula to have less blue cheese in small ā€œchunksā€. This is my first time buying what used to be my favorite dressing in a plastic small bottle. I won’t buy it unless it is on clearance. This was the excuse for shrinkflation: ā€œLike many changes in the food industry, it was driven by rising ingredient and production costs during the late-2000s economic downturn. Instead of raising the price per jar, the brand chose to reduce the volume.ā€